Chapter 101: 101 Unsustainable

“Tian Cheng, what should we do now?” Liu Yujuan was suddenly at a loss.

After all, she was never a capable person.

Working at the company, she could become a junior leader only with Yang Tiancheng’s support.

The position as the manager of this store was also arranged by Yang Tiancheng.

The promotional strategies and discount measures were set by the company as well.

She was merely an executor.

If it were fair competition, she would not be able to get this position.

In this situation, naturally, she was at a loss.

“Xu Yang has hired so many live streamers for his promotion, especially that popular gourmet live streamer Yi Ge; it must have cost a fortune, probably over ten million.”

“Dad, you can apply to the boss to hire live streamers for promotion. As long as we make a name for ourselves, we will be the ultimate winners in the end.”

Yang Jingsheng came up with this idea.

“The boss won’t approve of that much advertising expense,” Yang Tiancheng shook his head.

A ten-million-level advertising budget was obviously beyond the boss’s approval, without even thinking about it.

“How does Xu Yang have so much money? Isn’t it just that he made a few million from futures trading and earned fifty million from picking up antiques?”

“Buying luxury cars, buying villas, all that must have been almost spent, right?”

“Mortgaging villas to acquire Yu Huo Ren Jia, plus investment in decorations and other expenses, should have used up all his funds. How does he still have the money to hire so many live streamers for promotion?”

Yang Jingsheng couldn’t figure it out.

He simply couldn’t understand how Xu Yang had so much money.

“Could he really have other ways of making money?” Liu Yujuan recalled what Zhao Yuxin said the last time at Zhao Hai’s restaurant.

Yang Tiancheng frowned and said, “Now is not the time to think about that; the most important thing…”

Now wasn’t the time to worry about how Xu Yang had so much money, but to deal with the problem at hand.

Before he could finish, the phone began to ring.

It was a call from his subordinate, also his trusted aide.

After picking up the call and listening for a moment, Yang Tiancheng could not help but exclaim in shock, “What did you say!”

Soon after, he hung up the phone, his face looked terribly grim, as if he had lost his parents.

“Dad, what’s wrong?” Yang Jingsheng couldn’t help but ask.

“Xiao Qin said that Fengcai Guild’s boss is Xu Yang.” Yang Tiancheng said with a grim face.

“What!” Both Yang Jingsheng and Liu Yujuan exclaimed in shock almost at the same time.

“How can this be, how can Fengcai Guild be Xu Yang’s?” Yang Jingsheng murmured incredulously.

When he had nothing to do, he enjoyed scrolling through Douyin.

He knew which live streamers were popular at the moment and had a fair understanding of the major live streaming guilds.

Fengcai Guild was the most prominent guild on the Douyin platform, and the quality of its live streamers was very high.

Especially during the New Year’s Day pilot live stream for sales, it was said that Fengcai Guild earned forty to fifty million in one day.

Nowadays, their live streamers could make about ten million a day through live selling.

In recent days, Yang Jingsheng had often been sighing, thinking how lucky the owner of Fengcai Guild was, and wishing he were the owner of Fengcai Guild himself.

Unexpectedly, Fengcai Guild turned out to be Xu Yang’s.

No wonder there were so many live streamers helping with the promotion.

Liu Yujuan was already stunned by the shock.

Although she didn’t scroll through Douyin like the younger folks, she knew how explosive the New Year’s Day live stream for sales was for Fengcai Guild.

At that time, she even made a purchase of a skincare product.

Without thinking, it was clear that Fengcai Guild was making a lot of money.

“Dad, with Fengcai Guild’s live streamers promoting for Xu Yang, we can’t compare with him in terms of advertising. What should we do?” After regaining his senses, Yang Jingsheng’s face became extremely grim.

“Jiang Di Lao now has live streamers’ promotion, which has certainly made it popular.”

“But consumers go to Jiang Di Lao for hot pot mainly for novelty, to see for themselves what a live streamer-promoted hot pot restaurant is like.”

“Such consumer behavior is not destined to last.”

“For a hot pot business, the most important thing is the consumers’ word of mouth.”

“Only with good word of mouth will consumers continue to patronize in the future.”

“Jiang Bottom Fishing’s prices are half more expensive than ours at Delicious Hotpot; after these people try it out, they definitely won’t continue to patronize it,”

“After all, most of those who eat hot pot are ordinary office workers. When the taste is roughly the same, the most important factor is still price.”

“Our Delicious Hotpot definitely doesn’t lack in flavor, and our advantage is very clear.”

“Just you watch, once consumers regain their senses, they definitely won’t go back to Jiang Bottom Fishing and will continue to patronize our Delicious Hotpot.”

“The craze for Jiang Bottom Fishing is unsustainable, and the ultimate victor will still be our Delicious Hotpot.”

Yang Tiancheng fell silent briefly before presenting his analysis.

Hearing his dad’s well-reasoned analysis, Yang Jingsheng’s displeased expression finally eased.

After all, it concerned whether he could return to work at the company.

He agreed and said, “Dad, you’re right. The popularity of Jiang Bottom Fishing is unsustainable, and I believe it won’t be long before things revert to normal, and the ultimate victor will still be our Delicious Hotpot.”

…

At ten fifteen that night.

The work group of Jiang Bottom Fishing.

Every shop manager had posted today’s turnover in the group.

The turnover for each shop had increased tenfold compared to yesterday, reaching about two hundred thousand.

Seeing this turnover, Xu Yang broke into a smile. This was normal.

According to Zhao Hai’s estimate, the company’s profit margin was around ten percent.

With twenty-one stores, each making about two hundred thousand, that totaled to roughly four million two hundred thousand.

The daily profit was about four hundred twenty thousand.

Over a month, that amounted to more than twelve million.

Over a year, the profits would surpass a minor goal.

And this was just twenty-one stores. If Jiang Bottom Fishing were to expand to other cities, profits would continue to rise.

No wonder the system had said that in just a few years, Jiang Bottom Fishing had become a hundred-billion market value restaurant empire.

Previously, Fish & Firepot Home’s annual profit was around eighteen million.

Now, a month’s profit for Jiang Bottom Fishing already surpassed a year’s profit for Fish & Firepot Home.

The company’s executives were sending joyful and surprised messages in the group one after another.

Some even sent red packets.

For these executives, the better the company’s development, the higher their income.

Originally, they had little confidence in the company’s development, and some even had plans to resign.

Xu Yang had renamed Fish & Firepot Home, which they all thought was a foolish move.

However, Xu Yang had raised the salaries of all employees, so they stayed on.

They planned to wait and see what would happen.

Unexpectedly, Xu Yang gave them a surprise.

Now, no one had thoughts of resigning anymore.

One could imagine that in the future, Jiang Bottom Fishing would develop better and better.n/o/vel/b//in dot c//om

By then, their income would naturally rise along with the tide.

Seeing an executive send red packets.

Xu Yang, as the boss, naturally had to make a gesture.

He sent out five hundred red packets in one go, each worth a hundred yuan, amounting to a total of fifty thousand yuan, letting the employees scramble for them.

This was to liven up the atmosphere and give everyone a bit of happiness.

After all, Jiang Bottom Fishing had a great start, and its future development wouldn’t need to be worried about anymore.

As long as they continued down this path, things would be fine.

The hundred-billion restaurant empire was within reach.

This mere fifty thousand was nothing in comparison.

“Thank you, Boss”

“The boss is generous!”

“The boss is magnanimous!”

Practically every employee managed to get a red packet unless they weren’t looking at their phones, in which case there was nothing to be done.