Chapter 100: 100: Searching in the River for Fire

Xu Yang: I invited food vlogger Yi Ge, you all should know about him, right?

Some manager asked: The food vlogger from Douyin?

Xu Yang: Yes, I had him visit the Linghai Road store today.

Manager A: With him on board, there shouldn’t be any issues. The places he’s visited have all been hits.

Manager B: It seems Xu has had everything prepared for a while. We were worrying over nothing.

Manager C: With Yi Ge exploring the restaurant today, tomorrow Jiangdilao will become a household name. Everyone, get ready to welcome the guests.

Manager D: Definitely, we’ll be swamped tomorrow for sure.

Manager E: I’m actually kind of excited to see what the folks from Delicious Hot Pot will look like once they see our Jiangdilao filled with guests.

…

The Yang family.

“Tian Cheng, Jiangdilao wasn’t busy at all today. Our method is working,” Liu Yujuan said with a smile on her face.

Seeing that Jiangdilao had scant customers throughout the day made her extremely happy.

“That’s exactly the effect we wanted,” Yang Tiancheng nodded with satisfaction.

“Hmph, Jiangdilao is dreaming if they think they can compete with us. They simply have a death wish. With things going the way they are, Jiangdilao will close down in less than three months!” Yang Jingsheng sneered repeatedly.

He had visited the Jiangdilao closest to their home this evening and was thrilled to see only a few tables occupied.

“I also had people inquire, and Jiangdilao’s prices are one and a half times ours. A new hot pot brand that’s more expensive than ours is basically asking for trouble,” Yang Jingsheng added.

Although he no longer worked at Delicious Catering, he was still very concerned about this matter.

He heard from Yang Tiancheng that if the hot pot chain plan was successful and Tian Cheng became the president of the group, he could be reassigned to a position in the company.

Everything would go back to the way it was, no, even better than before.

Yang Tiancheng would also look for opportunities to promote him again.

As for the stain on his record from being detained, naturally, no one would dare to interfere.

After all, the boss wouldn’t care about such a trivial matter.

In comparison to the revenue Yang Tiancheng could bring to the group, keeping him around, a person of leisure, seemed insignificant.

Even if the boss were aware of the issue, he wouldn’t bother with it.

“Jing Sheng is right, Jiangdilao really does have a death wish. If things continue like this, they definitely won’t last three months,” Liu Yujuan echoed.

…

That evening, Lin Junyi uploaded the edited video to Douyin and pinned it to the top.

Xiao Dongsheng instructed all the vloggers to share the video.

Overnight, the video gained traction.

By the next morning, Jiangdilao had completely exploded in popularity.

Many people were curious about what made this Jiangdilao hot pot place different, which would cause so many popular vloggers to share and recommend it. They all opened the video to watch.

Instantly, they were greatly surprised and began liking and sharing the video.

…

Kai Xuan Investments.

In his office, Chen Guanglei saw that the vloggers from Fengcai Guild were promoting Jiangdilao, and he knew Jiangdilao was going to be a hit.

Now, no one dared to underestimate the vloggers from Fengcai Guild.

Fengcai Guild was definitely a powerful promotional tool.

Originally, he had thought that Xu Yang’s acquisition of Fishfire Family and renaming it to Jiangdilao was a stupid move.

But now it appeared that, with Fengcai Guild as a promotional asset at his disposal, Xu didn’t have to worry about brand recognition at all.

A single wave of promotion by Fengcai Guild’s vloggers was all it took to gain fame.

Thinking about this, Chen Guanglei grew even more regretful.

If only he had bought Fengcai Guild for five million earlier.

Xu Yang wouldn’t have stood a chance.

“How did Xu Yang get so lucky to acquire Fengcai Guild?”

Chen Guanglei was mad with jealousy.

In his eyes, Xu Yang was still just lucky.

It was like a blind cat running into a dead rat when he happened to acquire Fengcai Guild.

The development of Fengcai Guild to this state had nothing to do with Xu Yang, it was all Xiao Dongsheng’s merit.

“This Xiao Dongsheng, I was willing to give him thirty percent of the shares and he still wouldn’t jump ship. He must have been kicked in the head by a donkey!”

Thinking that he hadn’t been able to poach Xiao Dongsheng made Chen Guanglei gnash his teeth in frustration, bearing a grudge against Xiao Dongsheng.

Unfortunately, whether he held a grudge or not, he couldn’t do anything to Xiao Dongsheng.

“The only plan for now is to make the guild I’ve acquired even better than Fengcai Guild, to completely suppress them. It would be best to crush Fengcai Guild and have Xu Yang revert to his true self!”

Chen Guanglei had spent forty-five million to purchase Jia Sheng Guild, a guild much larger in scale than Fengcai Guild.

…

Noon.

Liu Yujuan, as she had done the previous day, asked the waitstaff to distribute flyers outside.n/o/vel/b//in dot c//om

She stood at the entrance herself, smiling as she watched the waitstaff attract customers, to see if Zhao Hai would show up again today.

If he did, she would go over and gloat.

But to her surprise, no one came to eat hot pot anymore.

No matter how hard the waitstaff worked at handing out flyers, no matter how they promoted the delicious and affordable hot pot, no one entered the restaurant anymore.

Instead, they hurriedly headed to Jiang Di Lao, entering Jiang Di Lao.

Also, on the other end of the street, many people were continuously streaming in, entering Jiang Di Lao.

“What’s going on?”

Liu Yujuan was completely baffled.

Yesterday, Jiang Di Lao had no patrons at all.

How could it be that overnight, so many people flooded into Jiang Di Lao to eat hot pot?

Moreover, they all seemed to be in such a hurry.

Had these people gone mad?

“Manager, we’ve got a problem!” Suddenly, the floor supervisor ran out with a cell phone in hand.

“What happened?” Liu Yujuan’s heart skipped a beat.

“Jiang Di Lao is on fire!” Since there were no customers, the floor supervisor, bored out of his mind, sneakily took out his phone to play, only to discover someone had shared Lin Junyi’s restaurant visit video on social media. That was how he found out what was happening and hurriedly came to inform Liu Yujuan.

“Jiang Di Lao is on fire? How did it catch fire?” Liu Yujuan was at a loss, utterly confused.

She couldn’t understand how Jiang Di Lao, which had been desolate yesterday, could become bustling today.

“Manager, Jiang Di Lao became popular on Douyin. It’s a big hit with influencers. That food vlogger, Brother Yi, visited Jiang Di Lao, and last night, he posted a video of his visit on Douyin. Also, many other vloggers shared it. After fermenting overnight, Jiang Di Lao blew up. Our shop is so close to Jiang Di Lao, and now all the customers are going there, none are coming to our place,” the floor supervisor explained in detail.

“Let me see.” Liu Yujuan snatched the phone from the supervisor’s hand.

A few minutes later, Liu Yujuan understood everything.

“This Xu Yang actually hired so many influencers to promote Jiang Di Lao!”

Liu Yujuan’s face was extremely ugly.

She returned the phone to the supervisor and took out her own phone, dialing Yang Tiancheng’s number.

Soon, the call connected.

Liu Yujuan immediately said, “Tian Cheng, Jiang Di Lao…”

Before she could finish, Yang Tiancheng said, “I know, I’m on my way to you.”

Before long, Yang Tiancheng arrived, accompanied by Yang Jingsheng.

Yang Jingsheng had arranged to eat with a beautiful lady from the company.

When he reached the company’s entrance, he saw Yang Tiancheng rushing out.

Upon asking what was happening and learning about the situation, Yang Jingsheng tagged along.

As for dining with the company beauty, he naturally found an excuse to cancel.

At this point, the looks on Yang Tiancheng and his son’s faces were extremely somber.