Chapter 329.2

Feng Shao’s Cultural Theory (2)

Seeing that Dai Zhixin still didn’t understand, Feng Shao gave an example, “For example, swimsuits in the previous world. Don’t look at the latest swimsuits, which can be said to reveal everything that can be exposed, but the earliest swimsuits are as tight as robes. Don’t say it’s sexy, I’m afraid it’s easy to drown in the water when you really wear it. It took more than a hundred years of continuous changes for the swimsuit to finally form the bikini style. In the process of evolution, the controversies, debates, and issues that have been caused are countless.”

Dai Zhixin said with a dejected face, “According to what you mean, I still have to spend at least a hundred years to promote my clothing and lead the trend? Then what’s the use of my clothing store?”

At this moment, Dai Zhixin was really sad and disheartened.

However, Feng Shao continued with a smile, “Actually, the matter is not as serious as you think. The reason why your clothes cannot be sold is mainly because you have taken too many steps, and the people naturally cannot accept it.”

Dai Zhixin raised her head, looked at Feng Shao’s smile, and asked suddenly, “So, do you have a solution?”

Feng Shao shook his head and said, “I can’t call it a solution, but I do have some suggestions, you can refer to them.”

Dai Zhixin suddenly became interested, and hurriedly urged, “Speak quickly!”

Next, Feng Shao did not directly speak out his own suggestion, but instead asked, “Have you ever heard of ‘Hufu Riding and Shooting’?”

Dai Zhixin shook her head.

Feng Shao explained, “Early Chinese costumes were all broad robes and long sleeves, regardless of civilians or nobles. This kind of clothing is weighty and solemn, but it has a huge flaw, that is, it is not suitable for riding a horse. Therefore, in the early days of warfare, cavalry was rare and not very useful. Soldiers mainly fought in chariots pulled by horses. Therefore, in that era, the number of chariots became the important indicator and measure of a country’s military strength.”

Dai Zhixin was at a loss and asked, confused, “Why did you suddenly take the topic so far?”

Feng Shao said with a smile, “It’s because you don’t know. In fact, the early clothing reform was for the war.

During the warring states period, the Zhao State was weak at the beginning, and because it was located in the north, it was often raided by nomads, and it was once on the verge of subjugation. Later, when King Wuling of Zhao succeeded to the throne, he believed that in order to change this situation, military reforms must be carried out. So he set his sights on the Hu people.”

Dai Zhixin nodded with a half understanding.

Feng Shao continued, “King Wuling of Zhao found that the Hu people’s cavalry was very powerful, much stronger than chariots, so he wanted to follow the example of the Hu people and build real cavalry.

But in order to build cavalry, he had to change the clothing habits of the Zhao people. So he made great efforts to reform and let the Zhao people wear the Hu people’s clothes. In the beginning, there was a lot of resistance to the reform, and King Wuling of Zhao was opposed by many people. But King Wuling of Zhao is a practical supremacist, he took the lead in wearing Hu clothes as an example. Hufu riding and shooting came from this.”

Dai Zhixin was fascinated by what she heard, and continued to ask, “Then what happened next?”

Feng Shao shrugged: “Later, after the reform, King Wuling of Zhao established a truly powerful cavalry, changing the situation of Zhao State’s weak army. He successively used troops against Zhongshan and the northern nomads. The great victory made Zhao State a powerful country that was second only to Qin State at that time. It can be said that Hufu riding and shooting contributed a lot to Zhao State’s ability to become stronger.”

Dai Zhixin nodded subconsciously, but after a moment of contemplation, she suddenly felt that something was wrong, “Wait, I came here to ask you how to manage my clothing store, how could it be related to Hufu riding and shooting?”

Feng Shao smiled and said, “Didn’t you ever think that at that time, Hu clothes were considered barbarian clothes in China? It’s like letting a modern person wear crude animal skins. For the Zhao people, it was very difficult to tolerate. But in the end, they still accepted it.n/o/vel/b//in dot c//om

Not only did they accept it, but they also integrated the nomadic costumes into the Chinese nation, making it one of the classic Chinese costumes.”

Dai Zhixin asked suspiciously, “But what does this have to do with the promotion of my clothing store?”

“It’s related, of course, it’s related,” Feng Shao said, “This world is not as conservative as the ancient times of our previous world, but it is obviously difficult for people to suddenly accept another completely different style of clothes. If this is the case, why don’t you make this world accept it in another way? How about combining your clothing style with the clothes of the present? I’m telling you about Hufu riding and shooting to let you understand that the style of clothing has never been the same. Even if some clothes were unacceptable to people at the time, people will still get used to them in the future.”

Only then did Dai Zhixin understand, and her eyes lit up.

She murmured, “So, what I want to do now is to design clothes that are similar to the style of this world, but with some changes, right?”

Feng Shao smiled and said pretentiously, “A child can be taught.”

We are currently recruiting. CN/KR/JP Translators/MTLers are welcome!

Discord Server: .gg/HGaByvmVuw