Is Disney just the distributor of the Animated Movie Monster power?
Of course, it's more than that!
In the early 1990s, when Pixar Animation was not yet on the rise, the company went public, and the funds were extremely scarce. Jobs regretted buying Pixar more than once. Moreover, even Pixar's famous animated film Toy Story 1, with a production budget of 35 million US dollars, all came from the Disney group.
It can be said that without the financial assistance provided by Disney group, there would not have been the rise of Pixar Animation.
However, Disney is not a philanthropist!
Pixar got $35 million in production funding, but also paid a huge price, including peripheral licensing!
As we all know, the revenue of Hollywood movies in terms of peripheral licensing is often 1.5-2 times of the movie box office revenue.
Probably.
And animated films are more prosperous, often more than twice the revenue.
But Pixar Animation is very sad.
In order to obtain the animated film "Toy Story 1" in the 1990s, jobs spent as much as 35 million US dollars on the production of the animated film at the cost of transferring the majority of Pixar's peripheral licensing revenue in the next few years to the Disney group.
Pixar's profits in the surrounding areas are only 12.5%!
The big winner is always Disney group!
Jobs regretted more than once: "in the early 1990s, we got $35 million from Disney, but today, in just a few years, we have created more than 10 Disney companies with $35 million or more!"
As the head of Pixar's five tigers, John lassett once complained with Zhuke after drinking.
He said: "the majority of peripheral revenue is owned by Disney group, including the purchase and sale decisions of peripheral authorization, which is also owned by Disney group. As the copyright owner and producer, we only have the right to make suggestions. Speaking of it, what a grievance it is!"
Pixar Animation is the most powerful animation company in America.
However, it is also one of the most frustrated animation companies in the United States.
Michael Blumberg, founder and mayor of New York, once talked about the relationship between Disney and Pixar in a TV interview.
"If Pixar didn't accept Disney's $35 million fund, could Pixar Animation survive?"
"Therefore, we can't just see the exploitation of Pixar by Disney nowadays!"
"In other words, this is Disney's reasonable and legitimate income. After all, Disney group took a great risk when it put out $35 million that year."
"With the success of the animated film toy story, Pixar Animation survived and became the most powerful animation company in the United States. Disney also benefited from it. I think it's a win-win cooperation."
Does Michael Blumberg make sense?
Of course it makes sense!
But Pixar people don't think so; Jobs himself is even more unconvinced!
Like now
Michael Eisner, chairman of Disney, told Pixar Animation Company: "we Disney group have a perfect plan for the release of monster power company. You Disney can cooperate with us. We have everything."
"Hum!"
Where can jobs get this kind of frustration? He immediately hummed, "we Pixar are the producers of monster power company. We are not spectators."
Poof~
"OK, OK, you're right."
Michael Eisner immediately laughed, squinted and said very perfunctorily, "we Disney never treat you Pixar badly. Of course, don't forget that Disney has the final say in copyright and peripheral licensing. "
"If you forget, I suggest you take out the contract and look at it again."
â......â
Jobs is in a hurry.
From the beginning to the end, jobs is not a quiet person, otherwise he would not be regarded as the representative of "Treason" by countless people.
But now?
He's silent, he's speechless, he's passive, even if he's back as chairman and CEO of apple.
The meeting ended in a bad mood.
In the car, Miss Secretary couldn't help laughing: "boss, I've seen the famous Steve jobs. His face is blue with anger. If his admirers see it, they will die."
The voice fell.
Michael Eisner, chairman of Disney, said: "as long as Disney exists for one day, as long as I am the chairman of Disney, Pixar Animation will never be able to turn over and will only be inferior to Disney."
"Jobs..."
"Ha ha! Others say that he has a bad temper. Can I have a good temper? "
In his words, Michael Eisner was full of disdain and didn't pay attention to jobs from the beginning to the end.
......
Villa Burbank.
This evening, Zhuke invited John lassett, the head of Pixar five tigers, to stay at home.
"Lassett, it's not two days before monster power company and flying house globe are released. I have to remind you that it's me who will win in this simultaneous showdown!"
Chuckland said.
John lassett laughed and said, "do you think the water world animation under your name can complete the story of the flying house globe so quickly without the technical support of Pixar?"
"I don't deny that," he said. But in the process of our cooperation, you Pixar have also benefited a lot. "
John lassett stopped talking this time.
What did Pixar get?
Pixar Animation has a chance to leave Disney in the future!
If jobs hadn't insisted on putting Pixar Animation on the market in those years and thus obtained a lot of money, now Pixar Animation would have become one of Disney's subsidiaries.
But even so, Pixar Animation is still difficult now, and is under the control of all aspects of Disney.
Zucker continued: "I'm still saying that, if you Pixar want to leave Disney in the future, I will definitely help. This is... My promise."
......
Time flies by.
It's already November 3, 2001.
It's also the same day that water world animation company's new "flying house" and Pixar Animation Company's new "monster power" will be released at the same time.
Countless audiences in the United States who love animated movies rush to cinemas, and they feel extremely happy today.
After the 9 / 11 incident, the long silent North American film market finally ushered in a big explosion.
Theaters, Hollywood colleagues and media reporters are all extremely concerned.
"Water world animation and Pixar Animation, who can become the Savior of the current North American film market?"
This topic has become the focus of many people's attention.
"The first watch" is presented.