December 27.
Crouching tiger, hidden dragon, a martial arts film invested and shot by Wald pictures, was officially released in North America today, with 210 cinemas.
210 cinemas?
Don't be too little!
Crouching tiger, hidden dragon is not a class a commercial blockbuster in Hollywood. Its target is the Oscar Award in March 2001. It is an Olympic movie.
At the beginning of its release, this kind of chongao type of film was shown on a small scale, and it would never be shown on a large scale.
At the same time, the film is clearly a martial arts film, but the film type on the poster is "science fiction" and "action" theme film.
No way!
In Lao Mei's understanding, he thought that the fighting scenes of flying over eaves and walls and jumping tens of meters were anti physical phenomena
In their view, things beyond the normal are supernatural phenomena.
Naturally, crouching tiger, Hidden Dragon belongs to science fiction.
"Oh, you said crouching tiger, hidden dragon?"
"I've seen it."
"Well, I bought a ticket to watch the first scene at midnight yesterday."
Somewhere in Los Angeles.
On a street near a cinema, a reporter from Zucker's WB TV station was interviewing on the street.
"As far as I know," Crouching Tiger, hidden dragon "is an oriental film. Its actors are all from the great heaven Dynasty, and most of the crew members are also Oriental. Can you understand it? Oh, I'm sorry. I mean, did you have any difficulties in watching the film? " Asked the male reporter.
The audience is a 30-year-old man named White mein, who is currently working as a math teacher in a community middle school.
"I understand what you mean."
Audience white mein said with a smile: "looking at the overseas films released in the United States, it is difficult to get high box office just because of the language differences. Especially our audience, there is a habit of not like watching subtitles. But "Crouching Tiger, hidden dragon" is different, it is all English dialogue, greatly reducing the difficulty of watching the film
you 're right!
Since the filming of Crouching Tiger, hidden dragon, all the Chinese actors in the crew have been talking in English!
Crouching. Tiger, hidden.dragon was first released in the mainland market in early July 2000. Many viewers make complaints about the dialogue.
"Mouth shape and dialogue are not on the same channel at all!"
"That's right!"
"It's said that when it was shot, it was all English conversation, and the later Chinese dubbing and subtitles, of course, were not right!"
As a result, "Crouching Tiger, hidden dragon" film in the mainland market of the Great China, the Great China curved market, all his mother into the street.
The difference between mouth shape and Chinese dialogue is too big!
Many, many movie audiences, watching the movie straight shake their heads.
Of course, the main reason is that the core values of Crouching Tiger, hidden dragon are the mainstream values in the western world, which are very different from the traditional martial arts thinking in the East.
However... There are also advantages!
That is, the Western movie audience, when watching crouching tiger, hidden dragon, the "science fiction film", can greatly reduce the difficulty of watching the film.
Advantages and disadvantages coexist~
In the words of producer Jiang Zhiqiang, "the production cost of Crouching Tiger, Hidden Dragon alone is as high as US $15 million. If the target market is the Chinese market and the Southeast Asian market, it is very difficult to recover the cost. In order to win the box office, well, or to attract more movie audiences, we can only fill the core of the film with the mainstream Western values and cater to the western market, so as to achieve maximum profits. "
It has to be said that the goal of Crouching Tiger, hidden dragon is very clear, that is to rush into the western mainstream market.
As a result... It succeeded!
Crouching tiger, hidden dragon, whose core is western mainstream values and whose dialogue is all in English, can greatly reduce the difficulty of watching "foreigners" and attract Western audiences to buy tickets.
It is a kind of success to let a group of "foreigners" come to see the film starring the Oriental actor one after another!
"If you can only play in your own circle and can't go abroad, then the market will never be expanded." Zhu Ke thinks so.
Think about it.
By 2020, there will be a lot of excellent domestic films in China's film market, but they can't go out of the country. Among them, there are distribution channels, but more of them are due to self cherishing and self-confident, not daring to try a variety of possibilities. Of course, it's more about ideology
.......
Wald pictures.
Today, it is not many days before President Bill Sr. officially retires.
Old bill is now taking over work with Kevin Fitch, a vice president.
"Kevin, I'm about to retire. Has the document formally appointed you as acting president of Wald pictures been released?" Asked Old Bill.
"Not yet."
Wen Yan, Kevin Fitch said: "however, Mr. Victor Jones contacted me by phone last night. Well, the official documents should be released tomorrow."
"Hoo ~"
Old Bill gave a long sigh, patted Kevin Fitch on the shoulder and exclaimed, "do well, Kevin. When I was your age, you were much luckier than me when I was still doing odd jobs in Hollywood. After all, Mr. Wald is a man who dares to delegate power. I believe you will make great achievements in the future. "
Kevin Fitch nodded heavily.
Less than 30 years old, he is about to take control of this movie and television entertainment company with an estimated value of more than 2.1 billion US dollars, and become the helmsman of this big ship. Looking at the whole range of Hollywood, that's the only thing scorpion does.
Many people are envious of it.
At the party, former classmates and colleagues of Kevin Fitch praised his achievements.
After the handover, old Bill and Kevin Fitch talked about chong'ao films.
"Today, crouching tiger, hidden dragon is shown in 210 cinemas in North America. At the same time, as many as nine films are shown today, without exception, all for the Oscars in March 2001. " Said Old Bill.
"I did."
"Not only today, but also tomorrow, the day after tomorrow, the day after tomorrow, the day after tomorrow, the day after tomorrow, a large number of films, up to 15 films, are all aimed at the Oscars," replied Kevin Fitch
"Drug network", "looking for Forrester", "parting ways", "everyone becomes famous"
There are more than 20 films, including American Hollywood films and films from Czech Republic, Germany, France, Japan and other overseas countries and regions. Their goals are all for Oscars.
Oscar Awards, let a lot of people think.
But... It's more about the economic benefits that Oscar can bring!
According to incomplete statistics, since 1995, the box office growth brought by the Oscar Awards alone has exceeded 160 million US dollars, which still does not include the economic impact of surrounding areas and DVD.
Huge interests, let all film people rush!
For a time, when people enjoy the Christmas holiday, many film companies have focused on the upcoming Oscar Awards.
But!
At this time, on the American billboard pop music list, came a thing that made many filmmakers look at each other.
"The song" that grill "became the fifth most popular song of the billboard group this week, and the singer was Zucker Wald? What the hell are you kidding? " Jobs's brows are straight.
Second, thanks to he Shangtou, Tang Taizong of journey to the west, I see big bookworm, dance boy, and whether there are any rewards from friends with nicknames.