At the command of Zhuke, Wald pictures immediately took action.
Bill mcnick, President of Wald pictures, and Kevin Fitch, vice president, are jointly responsible for this.
"Everything's on schedule!"
The publicity of the movie "the witch Blair" is also different from the ordinary Hollywood movies.
Generally speaking, the publicity work of the film is bound to be carried out on a large scale before the film is released, but "the witch Blair" is not the same, it is a small-scale release first, and then the publicity.
Secondly, the main propaganda positions are quite different!
TV platforms, high school and university journals, social mainstream media newspapers and periodicals, all of these traditional propaganda channels have been abandoned;
On the contrary, young people's favorite magazines and popular weekly magazines, as well as the posting of "search notices" and online forums across the United States have become the main channels for the publication of "the witch Blair".
"I'm going to see the results of the off-line notices posted tonight. Los Angeles, Chicago, San Francisco, Salt Lake City, New York, Atlanta, Washington and other major cities have to post our notices!" Cried Old Bill.
"Mr. President, will the police tear up our search notice?" A senior executive suddenly said.
"They dare!"
Old Bill growled: "although our movies are fake, those missing persons cases are not fake. You ask them to tear them up and have a look. Our legal department doesn't have a dry meal. We can't sue them!"
"Yes, Mr. President!" The executive should be in touch immediately.
Immediately, old Bill ordered the hired Navy troops to stir up the wind and rain on major Internet forums.
Missing person
The legend of witches
[the rate of missing people is probably caused by witches!]
[Blair the witch is a real case, a top secret file of the police department!]
Before, there were only a few sporadic reports on the Internet, but once the capital hyped, there was a huge wave immediately, and all kinds of words about witches appeared on the major forums.
This is the power of capital!
As long as it is speech, it can be overridden!
........
The next day.
July 10, Saturday.
That's the fifth day of the movie the witch Blair.
The number of theaters on display rose from 29 to 97.
A viral and deceptive marketing movie like "the witch Blair" can never be released on a large scale at the beginning. In that case, the reputation of the movie will be absolutely destroyed. Only by using the power of the Navy and capital to control the speech can we maximize the interests.
If not
On July 10, the attendance rate of "the witch Blair" soared a lot, reaching nearly 80%, and the attendance rate of golden stalls was more than 90%.
On that day, the box office of the movie received another $350000!
On July 11, the one-day box office hit a new high, reaching 430000 US dollars!
Up to this moment, "the witch Blair" has become a hot topic for many people to discuss.
MIT.
"Reasonably speaking, we are college students receiving higher education and should firmly believe in science. However, many people in our school have read the" the witch Blair "and they insist that it is true."
A young man with explosive head said excitedly.
Obviously, he is very interested in witches.
Several other roommates in the dormitory can't help wondering.
The frail young man with glasses said, "I saw several notices in WQ fashion today. They should not be fake."
"I saw reports about witches in Yahoo Forum and Microsoft forum just now. Well, a lot of people participated in the discussion. As for whether it is true or not, I don't know."
The tall young man in the basketball suit laughed and said, "what the hell? Shall we go to the cinema tomorrow? I heard Avril say that "the witch Blair" is very scary. A little sister in her dormitory cried on the spot. "
Scared to cry?
Really?
Originally, there were several roommates who were not interested. When they heard that someone was crying, they all felt interesting on the spot.
There's no way. It's the tradition of Lao Mei to die!
At the same time.
[the scariest top secret file -- the witch Blair]
This topic has become a hot topic in Microsoft forum and Yahoo Forum, with 300000 and 350000 messages respectively.
You can see the heat!
The operation of water army and tap water makes the popularity of "the witch Blair" further.
The next day.
There are so many people who are interested that they can't buy tickets for the movie!
"Asshole ~"
"What do you do at the cinema? Knowing that the popularity of "the witch Blair" is very high, you just don't increase the film layout. If you have money to earn, you can't do it. Will you do business? "
"Tickets! I want movie tickets! "
"Damn, there are only 97 cinemas in the United States?"
The audience, who didn't get tickets, immediately began to curse. Compared with the movie audience of China, the movie audience of Laomei is much more rude. If they don't like it, maybe they will ruin the cinema.
No way. They have this tradition.
The directors of the major cinemas were speechless and wronged.
Don't they want to expand the show?
No, they want to, very much!
However, Wald told the cinema that it would not expand the screening for the time being!
For the first time in Hollywood's history, the viral and deceptive propaganda launched by using the Internet has achieved amazing results. Many people have heard of such a magical top secret file as "the witch Blair".
Is there a different sound?
Of course!
In the few days since the release of the movie, many movie audiences feel that their IQ has been insulted and cheated.
"I've been deceived!"
"This is not a top secret file at all!"
"The witch never showed up from beginning to end. Are you sure it's not cheating?"
"I'm very responsible to say that I was cheated ~!"
There are many such voices.
However, due to the small size of the show, there are too many people who have not seen the film. Therefore, the voice of "being cheated" can not make waves at all.
At the present stage, the strength of the navy is enough to suppress all opposition!
Step by step, the publicity funds are spent, which makes the popularity of "the witch Blair" very high.
.......
Warner Bros.
"Dirty!"
"It's dirty!"
"The routine of Wald pictures is one after another!"
"Their so-called top secret files, real cases and notices for finding people are just deceiving movie audiences."
"In particular, the film is currently being screened on a small scale, and there are voices of opposition that can be quickly suppressed by them."
Barry Meyer, vice president of Warner pictures, joked: "look, OK. It is estimated that in a short time, "the witch Blair" will be released on a large scale, which will deceive countless audiences into the cinema and make a crazy profit at the box office. "
Hiss~~
Miss Secretary Daisy took a breath of cold air and said in dismay, "are they so deceitful that they are not afraid of the audience who react and tear them to pieces?"
"Ha ha!"
Barry Meyer sneered: "Wald is not afraid. At that time, as long as they push the director and actor to the front desk, then everything will be clean! So I said, "they're dirty."
"The first watch" is presented.