"Dear ladies and gentlemen, I announce that the advertisement for the super bowl of the 32nd NFL annual championship officially begins to bid!"
The host's voice fell, and hundreds of people throughout the scene applauded.
The Super Bowl watched by hundreds of millions of people has this attraction!
Huge exposure is the existence that all enterprises dream of.
"The advertising time in the middle of the super bowl will reach three minutes, that is 180 seconds. This time, six 30 second main advertising spaces and 12 live venues will be opened."
"First of all, the first 30 second ad will be shot with a base price of $200000 and a price increase of no less than $10000 each time."
The host of the auction was shouting passionately and waving his hands in the air.
Starting price of 200000 yuan?
To be honest, this price is really expensive. After all, the advertising time is only 30 seconds.
"Hiss ~ ~"
"This year's reserve price is 50000 dollars higher than last year's 150000 dollars."
"The NFL is going to slaughter us as fat sheep!"
All of a sudden, a large number of enterprise representatives quietly began to withdraw.
The starting price of this year's auction is as high as 200000 US dollars, so the final drop price should not exceed one million US dollars!
Not everyone has the financial resources of Zucker.
"Yi ~ ~"
"Don't come if you don't have money, a bunch of misers who are reluctant to spend money."
At this time, the crowd around him suddenly gave out a burst of laughter.
All of a sudden, the man who said this attracted the eyes of many people present, and Zhuke and Bezos also followed suit.
"Who is he?"
Zucker frowned at the young brown haired man in the back row, under 30.
Hearing this, Alexander, Zhuke's chief assistant, shook his head.
"I know."
Bezos said with a smile: "he is the boss of Michaels. Com, similar to Yahoo, he is a portal website. Two years ago, he was an auto mechanic, worrying about three meals a day. Fortunately, he caught up with the Internet era. His portal planning was favored by a Wall Street investment bank. Now the development is good, and the market value of Michaels portal is as high as 300 million dollars. "
"Oh, how could you know?"
Zhuke had some doubts, but also some bitterness.
Portal!
In the United States of America at the end of the 1990s, there was a leader in portal websites!
Just a few years after its founding, Yahoo has a market value of nearly 40 billion US dollars, which has already explained everything.
Zhuke had planned to build a portal before, but when the Asian financial crisis hit, Zhuke gave up.
"Zhuke, don't underestimate me. I know a lot about the new Internet companies in the United States."
"Oh, by the way, even if you take a 30% stake in Google, I know that."
Bezos's face was full of pride.
"No wonder you can succeed. You're very good at that," he said
"Of course." Bezos shook.
lucky dog?
Zucker didn't like the name.
Because in the eyes of many people in the outside world, like the boss of Michaels portal, Zhuke is also a lucky man of the times.
In the United States, a person who has not gone to college or received higher education, even if you are worth billions, in the eyes of many upper class people, you are a lucky person after all.
"Hum!"
Zhuke said in secret: "when I become the richest man in the world, I will see who dares to look down on me."
Why does ICQ's weisig and Zucker turn over?
The main reason is that he doesn't look down on Zhuke and has no higher education. He scoffed at several development proposals that Zhuke had mentioned.
In his words, well, how much can you understand?
.......
"300000!"
"Damn it, I'll pay half a million!"
"600000!"
In the twinkling of an eye, the auction price of the first 30 second advertisement keeps rising.
Many enterprises feel powerless and give up. However, more people join the competition, most of them are Internet enterprises.
Before the dotcom bubble, Internet Co did have a lot of money.
"1.3 million dollars!"
The first 30 second commercial of the 32nd Super Bowl was sold for $1.3 million. The person who pays this price is the boss of Michaels portal.
"Look, I told you a long time ago, don't fight with me. Now I'm fighting, don't I win?" The boss of Mitch's website is blatant.
This sentence has aroused the glare of many people around.
"This damned fellow is really arrogant." A middle-aged man couldn't help muttering.
Zucker shook his head.
Mitch website?
Ha ha, it's just a garbage portal.
Anyway, Zucker never heard of it in his last life.
"It is estimated that after the outbreak of the Internet bubble, it is not bankrupt, or the fate of being bought by other companies." Zhuke thought.
Under the Internet bubble, it is not the small shrimp of Mitch website, even the giant such as YAHOO is also suffering heavy losses.
The Dow Jones index of NASDAQ fell nearly 3000 points. You should be kidding.
.......
In the following time, Zucker and Bezos did not sit on the sidelines and joined the bidding.
Zhuke won the third 30 second ad with a transaction price of $1.19 million;
Bezos won the fifth 30 second ad with a transaction price of $1.26 million;
Finally, in less than an hour, all the 32nd Super Bowl ads were finished, with a total price of $11 million.
It doesn't sound like much.
In 2020, the Super Bowl 30 second advertisement will cost as much as US $5.6 million; The number of advertising spaces in the auction is as high as 77, with a direct profit of US $120 million in advertising only.
But don't forget, it's 1999!
The dollar has not yet depreciated to such an extremely low level.
The total cost of advertising in 1999 was 11 million US dollars, 45% higher than that in 1998. And a total of 18 ads, 13 of which are Internet companies.
Before the outbreak of the crisis, the financial strength of Internet enterprises is enough to be seen.
"These damn Internet companies ~"
"These damn rich people!"
"Be arrogant, continue to be arrogant ~"
"Next year, I'll see how many Internet companies can come?"
Zucker could not help but curl his mouth.
For $1.19 million to buy a 30 second ad, Zucker is really upset, even if it's a Super Bowl ad.
You know, in the original space-time, a 30 second advertisement for the Super Bowl in 2000 could be completed by US $500000 to US $850000.
.......
Back to Los Angeles.
"Boss, Mr. Hashimoto wants to see you." Said Alexander.
"Oh? Let him in. "
Zhuke frowned and immediately put down the report about my grand Greek wedding to be released on Valentine's day.
Shortly after, taro Hashimoto came in.
"Boss, I'm looking for you this time. I hope the group can set up a new Department - family entertainment department." Taro Hashimoto is open to Yamato.
Zucker pondered for a few seconds, "home entertainment department? Do you mean that the group should acquire the relevant film copyright of other film companies and expand the film library of the company? "
The second watch is on.