âWhat? Thatâs a bit too bold of you, isnât it?!â
âYouâre practically letting others do whatever they want with the Vatti brand. You must be nuts!â
âGoodness me, how confused does your brain need to be to make such a decision?â
âLetting others borrow Vattiâs brand and sharing the money that they earn? This is abuse!â
...
Everyoneâs mind went blank. They looked at Ma Ding in disbelief and began discussing amongst themselves.
Chairman Maâs expression sank too. He glared at Ma Ding all of a sudden and his breathing immediately turned heavy.
âMa Ding. Did such a thing really happen?â Chairman Maâs voice was slightly trembling.
Ma Dingâs scalp was numb and he did not dare to look up. The only thing he could do was bite the bullet and say, âYes...â
Originally, he wanted to wait until Grandmaster Yeâs design successfully impacted the luxury goods market before reporting the situation. After all, that was the only way to quell his fatherâs anger, but he did not expect his secrets to be known to his elder brother.
It appears that his elder brother paid a lot of attention to him!
Bang!
Chairman Maâs glared and slammed the table. His roaring voice thundered, âYour head is muddled!
âYouâre betting the whole of Vatti!â Chairman Maâs face turned red and he coughed a few times. Concealing his anger proved to be difficult. âHave you ever thought of a situation where the other party uses this situation to bite Vatti back? If the design turns out to be garbage, the reputation that Vatti maintained for all those years will go down the drain! Why would you be so reckless when it comes to something so serious?!â
âDad, Iâve already considered this matter carefully and I wonât disappoint you!â Ma Ding could not help but remark.
Bang! Chairman Ma slapped the table again. âYou are to address me as Chairman Ma in the company! Youâve already considered it carefully? What exactly have you considered? Youâre considering how to ruin the entire company?â
âChairman Ma, Little Brotherâs motives are good. Based on his performance, the other partyâs designs are of incredibly high standards. Little Brother is doing this for the company,â Ma Dingâs brother said again, as if to excuse his younger brother.
âYou donât understand, Ma Ke!â Chairman Ma looked at Ma Ding and was thoroughly angry at Ma Ding for being a disappointment. âFirst thing he does is show you how incredible his design is. Thatâs his long-term plan to get major returns. Itâs the simplest trap in the business world. Youâre still too young, Ma Ding!â
âYeah, isnât this courting trouble?â
âNo wonder their results show such massive growth. Itâs at the expense of our entire Vatti.â
âVatti has historically been a big company. How could we set up such a department? Ridiculous! â
âThe foolishness is appalling. Heâs Chairman Maâs son. He could not possibly do such a mindless thing.â
âMa Ding doesnât have much experience, after all. On the contrary, Ma Ke is much more reliable.â
...
The performance that everyone envied had turned into a target of criticism.
âHey, Little Brother, the business world is like a battlefield. You canât be sloppy. I hope you wonât hate me. I took note of the situation on your side because I was worried for you,â Ma Ke lamented and remarked earnestly.
âYouâve done well this time.â Chairman Ma looked at Ma Ke. âThank goodness you found out about the collaboration in time and prevented Ma Ding from causing disaster! Itâs not too late to terminate the collaboration!â
âTerminate the collaboration?â
The silent Ma Ding raised his head suddenly, and said, âYou canât stop it now! Itâs reaching the most critical stage. Whether Vatti can make headway now depends on this step!ân/o/vel/b//in dot c//om
âI think your judgment really is clouded!â Chairman Maâs eyes suddenly turned cold. âHeâs only one person. How in the world can he help us make headway? Are you under his spell or something?!â
âHeâs no ordinary person, Chairman Ma. You have to believe me! If we donât seek a breakthrough, we will definitely be eliminated!â Ma Ding did not back down and argued with reason.
He had learned a lot after studying abroad. Competition in the market had become increasingly fierce. Aside from well-known brands, there were also plenty of rising stars. Vatti had accumulated years of reputation but it had reached the twilight period.
Competition in the clothing design industry was far too cruel, and that was precisely the factor which spurred his determination to collaborate with Ye Lingchen.
âYouâre crazy!â Chairman Ma shook his head and said disappointedly, âIt seems that I shouldnât let you manage a district from the beginning. With your present ability, you should stay in the company and continue learning!â
The corner of Ma Keâs mouth could not help but curl up. He looked at Ma Ding and had a teasing look in his eyes.
âStupid Little Brother. Youâve really taken the wrong step, muahaha...â
âDad, Iâm not doing it for the performance, and Iâm not doing it so I get first place. Iâm doing this for Vatti!â Ma Ding shouted.
âI told you. You are to address me as Chairman Ma in the company!â
âDad, please believe me. The products have entered the review stage, and with this, I promise to enter the ranks of luxury goods!â Ma Dingâs eyes met Chairman Ma and continued.
Chairman Ma continued looking at him. His eyes flickered slightly and he stopped talking.
After a long time, he sighed and said, âItâs useless to tell me all that! Iâll give you one chance to explain your thoughts and see what the senior executives of Vatti think about it. Weâll follow the usual practice and vote.â
Ma Ding took a deep breath and began to express his opinion.
At the same time, a modern high-rise building stood at the gate of the export of Chinese products. International appraisers of Chinese products were present there to discern the quality of exported products. Among them, there was an independent luxury items appraisal center.
Not every company was able to apply to the luxury items appraisal center. The most basic requirement was to get their acknowledgment. Being a first-class local company was a must. After all, the brand must be strong enough before they could apply to be luxury goods.
Besides, there were certain standards for the companyâs annual sales, the situation of the target audience, and even the product design.
Even so, the daily workload of the luxury items appraisal center was still very large. Numerous companies would send products deemed to be the pinnacle of luxury for appraisal. Whether it was clothes, bags, or handicrafts such as jade, they each had their own standard for luxury. Creating a luxury product was definitely a lifelong dream pursued by every brand.
China was known to have never made luxury products that could be marketed to the international market, which clearly demonstrates the difficulty of doing so.
After the appraisal of those luxury goods, the items would naturally appear amongst the ranks of luxury goods. It was equivalent to being labeled the best of the best. Aside from the high price, they would be eligible to be sold internationally in the future, and there was a definite possibility for it to reach unprecedented heights. If they did not pass, then it would naturally be considered as ordinary goods, of which the marketing method would be left to the respective stores.
The appraisers in the building actually placed a variety of appraisal equipment in front of them. They looked at the products one by one. From time to time, they would shake their heads with disdain and mockery in their eyes.
âIâm going to laugh myself to death. Chinaâs design is too uninspiring. Except for imitating and copying, weâll never achieve the qualifications to go global!â