âIâve talked to some of my acquaintances in the Hydrokinesis classes, I have a few people who might be interested,â Lee said. âBut thereâs only one in particular who I really think we need, if we end up with a limited budget.â
âLimited would be a generous word for our budget right now, babe,â Harley said. The burgeoning Harlan Industries was already getting slammed with the cruel realities of the corporate world, and it only barely existed.
âI have a phone call with a clean energy firm in New York later, maybe weâll get good news.â
âSounds like a plan.â
Harley looked up from her paperwork. That was not Leeâs voice. Lee also looked up from her paperwork, as that was not Harleyâs voice either. They both looked to their right and found an unfortunately familiar face.
âShareef!â
âThe one and only,â Shareef said. He reached out and grabbed both of them by the shoulders, and was entirely unperturbed when both pulled out of his grasp. âGood to see you two, couldnât help but overhear some business plans-â
âGo away, Shareef.â
âLadies, no need for hostility, I come as a friend-â
âYou are not our friend, you are very explicitly our enemy,â Lee said. The last time theyâd seen Shareef, heâd been trying to supplant them as the campusâs resident problem-solvers. âYou repeatedly tried to sabotage us!â
âAnd it didnât work,â Shareef said. âIt was never anything personal, I just saw a good business opportunity!â
âWeâre not a business,â Harley snapped. âI mean, we are a business now, but thatâs unrelated. And we werenât when you tried to sabotage us.â
âI know. I was deliberately and maliciously misled by Orn, and I am truly sorry for that.â
Shareef bowed apologetically, head low and hands clasped together in contrition. Every movement and every gesture was a deliberate, performative act, utterly lacking in sincerity. Shareef was a salesman, and right now he was trying to sell his own apology. Lee didnât buy it.
âShareef, whatever you want out of this shameless display, youâre not getting it,â Lee said. âCome on, Harley.â
The two grabbed their paperwork and prepared to set out. They made it exactly three steps before Shareef came careening around and slid to a halt in front of them.
âWait wait wait please stop,â Shareef squeaked. âI know I fucked up the last time we met but I kind of sort of need your help.â
âWhatever mess youâve gotten yourself into, you can get out of it without our help,â Lee snapped. She shoved Shareef aside and kept walking, ignoring as Shareef trailed in her footsteps.
âOkay, seriously, please, Iâm completely dropping the act here,â Shareef said. âI need your help for like, one hour, and then Iâll never bother you again, please.â
âI said no, Shareef,â Lee said. âIf you keep this up Iâm calling security.â
âThatâs a bit harsh, ainât it?â
âNo, Harley, thatâs the nice option,â Lee said. âThe harsh option is me dealing with him myself.â
A spark of purple mana flared in Leeâs eyes, and even Shareef was smart enough to see the implied threat.
âOkay, bye,â Shareef whimpered. He spun around and started skulking the other direction at a brisk pace. Lee huffed with satisfaction at his cowardly retreat and then got back on track. Harley looked over her shoulder at Shareef and felt a twinge of regret.
âDo you think maybe we shouldâve just heard what he had to say first?â Harley asked. âWhat if his thing ends up causing the apocalypse today?â
âThen weâll find out about it either way,â Lee said. âI see no reason to tolerate him any more than I have to.â
âI know he nearly got us irradiated that one time, but you seem to have a weirdly personal Shareef beef,â Harley said. He had been an annoying but ultimately small part of Ornâs weird attempt to usurp the loopers, hardly worthy of the level of scorn Lee was currently aiming at him.
âHeâs a marketer,â Lee said, with an audible gurgle of disgust in her voice. âAt least other businessmen have the decency to actually create something. A marketer exists to exaggerate, lie, and parasitize other peopleâs projects.â
âYou know, weâre going to need a marketing department eventually,â Harley said.
âAnd weâll staff it with better people than him,â Lee said. She adjusted her purse on her shoulder and continued walking, chin held high. Harley recognized a lost cause when she saw one -and she also recognized that Shareef was making a beeline for Vellâs dorm.
----------------------------------------
âVell Harlan, when are you going to learn how to play this thing?â
Skye idly brushed her hands against the perfectly smooth shell of Roxy Rocketâs guitar. After dating Vell for several months, she had actually earned the right to touch the prized guitar, though apparently even he didnât have permission to actually play it. Vell just shook his head.
âYou donât learn how to play violin on a Stradivarius, alright?â Vell said. âIâll get a practice guitar when I actually have time on my hands.â
âYou know, I have a regular, non-Roxy blessed guitar you could borrow,â Skye said. âI could give you some lessons tonight.â
She joined Vell on the couch and leaned on his shoulder.
âJust say the word,â Skye said.
âA guitar lesson sounds nice, actu-â
The sound of frantic knocking at Vellâs door was unfortunately familiar and very unwelcome. Vell rolled his eyes and sighed, as did Skye, and she pivoted around on the couch to free her boyfriend.
âGuess itâs that time of day,â Skye said.
âMaybe,â Vell said. People knocked on his door for a lot of reasons. He checked his phone to see if heâd missed some emergency, and the knocking continued.
âJust answer it,â Skye said, as the knocking continued. âTheyâre obviously not going away.â
Vell got up (reluctantly), and walked to the door to open it a crack. He peeked through with one eye and immediately rolled both eyes when he saw Shareef.
âCan I help you?â
âYes, please, very much, I need help,â Shareef said.
Vellâs face went through thirty different expressions of concern as he cataloged everything he knew about Shareef -mostly negative.
âIs Orn involved?â
âI havenât spoken to him in months,â Shareef said.
âOkay, fine,â Vell sighed.
âOh thank god, you-â
âAh, hold on just a second,â Skye said. She walked up to the door and cracked it open slightly wider, to shove her own head through. âHi, nice to meet you, you tried to irradiate my boyfriend?â
âI wouldnât say âtriedâ, it was more of a possible consequence of-â
âI try to stay out of semantics when radiation is involved,â Skye said. âAnyway, just curious, did you by any chance already ask Lee and Harley for help earlier?â
Shareef very suspiciously said nothing. Skye gave his boyfriend a chiding shove to the shoulder. She admired his trusting nature, but some people warranted a little more scrutiny.
âRight, and I think we can probably assume what their answer was,â Skye said.
âIf they said no, Iâm saying no,â Vell said. He had no reason to mistrust Lee or Harleyâs judgment -at least not on this matter. Harley had questionable opinions on explosives handling.
âCome on, they didnât even hear what I needed help with!â
Vell pursed his lips, and Skye stared at him until he blinked.
âHe at least gets to say what he needs help with,â Vell said.
âFine. One sentence,â Skye said.
âFine,â Vell said. Both halves of the couple turned to look at Shareef. He wisely took a moment to think about it, but the more he thought, the more he deflated.
âI need to...have a really good business opportunity...or my dadâs going to be really disappointed?â
Vell stared at Shareef for exactly seven seconds, then took two steps back and slammed the door in his face.
âCome on!â
Skye popped the door open again to stick her head out and glare at Shareef with almost the same level of intensity that Lee had. He once again took the hint, and Skye slammed the door shut again.
You might be reading a stolen copy. Visit Royal Road for the authentic version.
âThere, see, now we can take the whole day to do our own things instead of helping some jackass we barely know,â Skye said. âA girl could get used to this ânot helping peopleâ thing.â
âDonât count on it,â Vell said.
âAh, thatâs true, I like being nice,â Skye said. âJust not to him.â
âWe all have our limits,â Vell said. He didnât exactly feel great about it, but Shareef was only reaping the rewards of his own incompetence. Sometimes people had to learn the hard way.
----------------------------------------
âWhat about that guy?â Hawke said. He pointed to a random student crossing the quad between sips of his smoothie.
âHmm. According to Lee, he was part of a team that made a multiverse tear back in her first year,â Kim said.
âWeird.â
Kim was using her supercomputer brain to help Dean Lichman update student files, and in so doing, was cross-referencing the student info with records of past apocalypses to see who caused the most trouble. As expected, the Marine Biologists popped up more than anyone, followed shortly thereafter by the advanced general-knowledge group of students that Freddy and Goldie were a part of.
âAnyone in our bocce club?â
âRalph the Werewolf blew up the sophomore dorms that one time,â Kim said.
âOh yeah, I forgot about that.â
âYou were one of the guys who got blown up,â Kim said.
âIâve been blown up a lot!â
Hawke set his smoothie down to gesture more emphatically, and for the first time noticed that something had changed.
âKim,â Hawke said. âWhen did my shirt change color?â
The once plain brown t-shirt Hawke had been wearing was now bright green, and had a cartoonish logo in the center advertising Mini-Mikeâs, a type of fruity candy. Hawke enjoyed candy from time to time, but not enough to wear a shirt related to it, and certainly not enough to spontaneously manifest one on his body.
âI think thatâs a recent development,â Kim said. âLook.â
She pointed at the very same student they had just been appraising. He was also looking down at his shirt, baffled by the sudden change to a green Mini-Mikeâs t-shirt. Behind him, dozens of students who had been crossing the quad were also examining their newly changed garb.
âOh shit, itâs everyone,â Hawke said.
âAnd it gets better. Wait for it.â
One of the students turned around in confusion. The seat of their pants was also emblazoned with the Mini-Mikeâs logo, and everywhere Hawke looked, every other butt was also branded with the candy logo. He reluctantly put a hand on his own rear and sighed when he felt the texture of an embroidered logo.
âI have a candy logo on my ass.â
âHah! Thatâs what you get for wearing clothes,â Kim teased, as she turned around to examine his new, embarrassing attire.
Hawke failed to stifle a giggle as she turned.
âI donât think youâre much better off,â Hawke said.
âHm?â
Kim held up her forearm and examined her reflection in the polished metal. Her facial display had turned a bright green, and was blaring the Mini-Mikeâs logo.
âSon of a bitch,â she mumbled. No matter how hard she tried, she could not make the screen change.
âIâll call the guys,â Hawke said. He thumbed through his phone and was immediately met with a green glow. âOh, look at that, itâs on my phone too. Fuck this.â
Hawke joined the group chat and found that everyone else was suffering from the same wardrobe malfunction. While not lethal just yet, the shadow of the daily apocalypse hung firmly overhead.
âThis will find some way to spiral out of control,â Lee said firmly. âThis kind of mass transmutation never ends well.â
âSpeak of the devil,â Harley said. âGood news, gang. I think we all have matching tattoos now. Check your shoulders.â
Hawke checked his own shoulder and found it bare, but he did catch a glimpse of the Mini-Mikeâs logo on his forearm instead.
âThis is already in the running for one of my least favorite apocalypses,â Kim said, as she stared down at a logo welded into her chestplate.
From within her dorm, Lee found a mirror and glared at her own reflection -and the curved logo now emblazoned across her forehead like a billboard. Like an advertisement.
Like marketing.
âShareef.â
----------------------------------------
âAnyone found the little rat yet?â
âHe might be less inclined to hide if you phrased things a little bit less like weâre hunting him for sport,â Vell suggested.
âWe are hunting him,â Lee said. âBut thereâs nothing sporting about it.â
âOkay, see, that kind of phrasing is exactly what Iâm talking about,â Vell said.
âI have a candy logo on my forehead!â
And a few other places too, at this point. The epidemic of Mini-Mikeâs advertisements was still spreading. There was now one floating in the ocean just offshore, and a few on every cloud that rolled by. Every article of clothing they wore and every object they carried, even their own skin, bore the same green, black, and white logo.
âYeah, weâre all having problems here, Lee,â Harley said. She was utterly furious about being forced to wear green, but she bottled up that anger for the sake of the mission. âFocus on solving them.â
âFine,â Lee grunted. âHow is your search going?â
âI found Anishka,â Vell said. âShe very rudely told me she hasnât spoken to Shareef in months. She also called me a homewrecker, among other, ruder things.â
âWhatâd Cyrus ever see in her?â
âGood question,â Vell said. âKim, you manage to make it through a conversation with Orn?â
âBarely,â Kim said. âBetween the insults and self-aggrandizing statements, he managed to mention he also hasnât seen Shareef since their whole teamup thing. Harley?â
âNobody else he worked with seems to know what heâs up to,â Harley said. âOr anyone else, for that matter. Nobody seems to know this guy like, at all.â
âHeâs utterly friendless, how shocking,â Lee said.
âItâs actually kind of sad,â Hawke said. âLike, even shitheads are at least supposed to get along with other shitheads.â
âIâm not particularly interested in his social life,â Lee said. âThis magic is infectious, so itâs difficult to trace back to the source.â
Whatever was causing the logo to appear was doing so through a sort of magical virus -it infected one surface, which then passed it whatever it was in contact with. The initial spell had only affected their shirts, but by the time Lee had prepared her spells to trace the magic back to the source, the web of magic was too tangled to be traced.
âThis is all a huge pain in the ass,â Harley said. âAnd you know what really sucks?â
âWhat?â
âAll this advertising is actually kind of working,â Harley said. âI would devour a box of Mini-Mikeâs right now.â
âGod, same,â Vell said.
âThat goes without saying, dear, theyâre delic- wait a minute,â Lee said. âI hate Mini-Mikeâs.â
âHow can you hate Mini-Mikeâs?â Hawke asked. âTheyâre bursting with explosive fruit flavor and oh god theyâre in our brains!â
âShit,â Lee said. Even as she tried to focus on her distaste for the candy, her mind was filled with thoughts of crazy sweet, juicy fruit flavors. âEveryone split up and find Shareef before we lose our minds!â
In a credit to the self control and discipline the loopers had developed, it took them all about ten minutes before they went insane. Unfortunately the other students were not so disciplined, and they spent most of those ten minutes running from and/or dying to do a candy-crazed mob.
----------------------------------------
Lee and Harley sat at the same picnic table as they had on the prior loop, this time joined by Vell, and this time with no light discussion of the future of their burgeoning company. There was also a very significant difference in Leeâs facial expression.
âLee, Iâm not going to tell you to smile or anything,â Harley said. âBut you do at least need to not look like you want to kill yourself.â
âI have spent too much of my life pretending to tolerate people who only want to exploit me for money,â Lee said. âI will not do it again.â
âOkay, respect your life choices,â Harley said. âMaybe just donât talk and weâll say youâre grumpy because you havenât had your coffee yet or something.â
âMaybe go with a hangover,â Vell said. âSheâs got a bit of a scowl.â
A scowl that only deepened when Vell talked about it.
âIf, uh, thatâs alright with you, Lee.â
âDo what you have to do,â Lee sighed. âJust donât expect me to participate in this any more than I have to.â
Lee was only putting up with this plan because, as far as they knew, it was the best way to stop the advertising apocalypse. With no information on what had happened last loop, the only way to prevent it was to cut it off at the source. It had taken some persuasion from Vell to get her on board, but she was on board. Barely.
âOf course,â Harley said. âOkay, heâs coming, places everybody.â
While Shareef had managed to weasel his way to their picnic table unseen on the prior loop, this time they were being more vigilant. Lee glared at Shareef as he approached, and her cold stare almost made him stop in his tracks.
âHey...guys,â Shareef said. He paused to recover and then switched in to salesman mode. âLong time no see, right? Howâve you been?â
âIâve been better,â Lee said.
âDonât worry about her, sheâs just hungover,â Vell said. âDid you need something, Shareef?â
âI donât need anything, Vell Harlan, what I want,â he began, stressing the word âwantâ far too much. âIs to discuss a mutually beneficial arrangement with all of you.â
Lee rolled her eyes. This had all been more tolerable when Shareef was desperate and begging for help.
âHey, so, quick refresher: Why should we help you?â Harley said. She didnât want to go too easy on Shareef, both to avoid looking suspicious and because he didnât deserve it. âLast time we met you were trying to sabotage us nonstop.â
âYes, and I am so sorry,â Shareef said, with the same overly dramatic bow. âI was deliberately and viciously misled by Orn, and I apologize.â
âCool, so whatâs this mutually beneficial relationship thing,â Vell said. âWhatâve you got?â
âWell, you guys have started a company, right? Super cool, by the way, love what youâre working with,â Shareef said. âYouâve got a hot product, everybody wants it, and I know how to advertise it.â
âIf our product is hot and everybody wants it, why do we need to advertise it?â
âBecause youâve got to establish yourself as the first, best, and only source of those mana-harvester thingies before someone like Kraid comes along and starts selling them cheaper,â Shareef said. âExactly like he did with that phone case Vell made.â
Vell crossed his arms. He had invented a phone attachment that could summon runes on demand through an app, and then had Kraid steal that invention and sell it at half the price. But that had all happened before Shareef had even attended the school.
âYouâve been doing research.â
âYeah, learned that from Orn: Always do your research,â Shareef said. âLook, you guys have a really good, innovative product, but itâs only a matter of time before someone starts making it faster, cheaper, or better. You got to build a massive and loyal customer base before then. Canât just rely on word of mouth.â
âThatâs...actually a pretty good point,â Harley said. Lee was not so impressed.
âAnd that marketing is supposed to come from what, you? The genius behind names like EOTIART and DORC?â
âThose are just the names that Orn liked, I came up with different ones,â Shareef mumbled. âLook, you wouldnât just be working with me, youâd be working with the entire Najafi Group.â
Shareef paused and waited for a reaction he didnât get.
âThe Najafi Group,â he repeated.
âOh,â Harley said. âYou mean those guys Iâve never heard of?â
âTheyâre the fourth most successful marketing firm in Saudi Arabia!â
âIâm not even sure most Saudi Arabians would be aware of that,â Vell said.
âOkay, whatever, the point is weâre very good at marketing and very well-connected,â Shareef said. âWe can get you to the middle eastern market, plus connections in Asia, Africa, Europe, and North America.â
âWhat about South America?â
âMy dadâs banned from South America, long story,â Shareef said. The story actually wasnât very long, but admitting his dad had killed and eaten an endangered Amazon River Dolphin was embarrassing.
âYour father, hmm? Tell me, Shareef, is this actually about a business opportunity, or an opportunity to impress your father?â
âWell, you really do need a marketing te-â
âBe honest, Shareef,â Lee scolded. The fact she already knew the truth made it that much easier to put the pressure on.
âOkay, god, fine, I need to make some important business connection or my dadâs going to kick me out, and heâs been obsessed with you guys lately,â Shareef said. âYou donât even have to actually hire me, or sign a contract or anything, just pretend youâre super interested in working with me for like an hour, then weâre done, okay? Please?â
âI suppose it canât hurt,â Harley said.
âCanât it?â
Harley elbowed Lee in the side.
âItâs fine, Shareef,â Vell said. âBut letâs maybe keep it on the short side.â
âOkay, yeah, for sure, just in and out, handshakes, business cards, move on, no problem,â Shareef said. âBut while Iâve got you geniuses here, I had this idea for a way to advertise something, say, candy-â
âNo!â
âAbsolutely not.â
âDonât.â
âOkay, okay,â Shareef said. âWeâll stick to the meet and greet. See you guys at the docks in an hour.â