Chapter 277 - 277: Not Fighting

Translator: EndlessFantasy Translation Editor: EndlessFantasy Translation

Everything about this live broadcast, from the casting to the shooting by the two production teams, would be blown out of proportion.

Initially, they were just doing some standard live broadcast publicity, but with Su Li’s grudge against the crew next door, it was likely that they would end up in a popularity contest.

Cheng Zhen and Du Tian were quickly done with their introductory remarks. Luo Ying’s train of thought was broken up by the camera panning back to include everyone in the frame.

On the other side, Su Ran received the same news.

“She’s also streaming?” Su Ran avoided the camera and asked the crew.

The crew nodded.

Su Ran’s scowl deepened. Why? Why was Luo Ying so vengeful?

She was almost ruined at the variety show. They were not even working in the same production team, yet she was still being targeted.

Su Ran was unwilling. She opened her phone to view Luo Ying’s live stream and surveyed the battlefield.

“Find someone to increase the popularity of the live broadcast room and suppress them.” Su Ran sent a message to her manager. “Prepare to release a statistics report after the live broadcast to compare the popularity and the atmosphere of the production team.”

Did Luo Ying have to step on her everywhere? She was too conceited.

The live broadcast, however, came at an extremely unanticipated time. Su Ran and the others had long planned for this, but they had been late in announcing it. Its release coincided with the time Luo Ying and the others had their epiphany.

However, neither of the production teams had intended to surprise the other with it.

Su Li’s thoughts were similar. They’d been at odds with the film crew next door for a while. Both the plot and the expected release date were heading in the same direction. There was some tension between him and the neighboring director.

Zheng Ying’s matter had affected him, so he would not be doing a live broadcast this time! Su Li waved his hand behind the camera and sent the live broadcast room to the live broadcast platform’s leaderboard.n/o/vel/b//in dot c//om

The viewers caught on quickly that something was off with the two broadcast rooms.

[Wait, why is the production team next door broadcasting at the same time?] [Don’t waste your energy with them. We have our tasks to stay focused on.] [What in the world? They’re openly attacking Zheng Ying!]

Su Li clicked into the live broadcast room next door and saw that they were indeed talking about actors.

“Small film crews often run into issues like these because they lack the resources to hire professional actors and the expertise to cast them effectively,” an actor remarked.

“Naturally, we’ve done a great job of vetting the actors. Don’t worry, everyone.”

Su Ran added sweetly.

Following that, Su Ran and the others began a lucky draw in their live streaming room, which attracted a sizable audience. There was a discernible drop in viewers for Luo Ying’s broadcast. Su Li frowned.

Now, Xie Yun was the subject of Cheng Zhen’s discussion. Using the camera’s blind spot, Su Li whispered to Luo Ying, “They’re doing a lucky draw and it’s affecting our live broadcast. Should we get started too?”

Su Li pondered this conundrum as he realized they didn’t have as much money as the production team next door.

Luo Ying smiled and shook her head. “Don’t let them get to you, Director Su. Do you think this live show is crucial?”

Su Li was a little confused. “I would guess so?”

Zheng Ying had done considerable damage to their standing. This live broadcast presented a golden chance. Shouldn’t they cherish it and try their best to promote the production team?

“It’s significant, but not absolutely crucial.” Luo Ying said seriously, “They’re a big production with ample funds. We’re a small production team. Whether it’s this live broadcast or any of their other promotional segments, we’re doomed to fall behind them.”

Su Li also understood this to be the truth. His gaze seemed to dim a little.

While Luo Ying spoke softly so as not to disrupt the live broadcast, her tone was unyielding. “Even so, is promotion the most important aspect? The audience have eyes. Quality of production, not advertising, ultimately determines which TV series becomes a hit.”

“That’s why, Director Su, we are going to blow them away with sheer quality. Just get some decent promotion out there within our means,” Luo Ying said.

Su Li suddenly came to a realization and nodded in agreement.

Yes, all he wanted to do was do a good job of filming his own drama. He had almost been sucked in by the intense tension between the two production teams.

The series’ final ratings couldn’t be predicted by how well the live broadcast did.

“That’s right. In addition, the mechanism of filming and broadcasting will allow the plot to become stuck at the cliffhangers, leaving the fate of the characters up to the viewing public.” Xie Yun had shown up at some point as well, presumably to try and win over Su Li.

Su Li nodded in agreement. He had faith in Chen Yue’s screenplay..