In front of the company that makes soufflé bread.
Here, NewBlack was in the midst of an album promotion event.
âSweet potatoes for sale!â
âGet your roasted chestnuts here. Come on over.â
âFish-shaped buns available! Choose between custard cream and sweet red bean filling!â
Each member stood in front of their machine, luring the crowd with a dance of temptation.
âUh ohâ¦â
People, unwittingly drawn towards the sweet potatoes by Bijooâs suggestive dance, suddenly snapped back to reality.
âI was almost seduced.â
Todayâs event allowed for only one snack per person.
A careful choice was necessary.
As the scents of fish-shaped buns, hotcakes, sweet potatoes, and roasted chestnuts mingled, saliva pooled in my mouth without my realizing.
âNow, form a line! Line up!â
Forgetting it was an album promotion event.
Forgetting, for a moment, that their favorite idols were right in front of them, the soufflés lined up for the snack that tempted them most.
Meanwhile, the buzz of conversation filled the air.
âWow, there are so many people.â
âLook at the line. If you win the raffle today, they bake you a soufflé bread on the spot, right?â
âPeople have been lining up since dawn.â
Voices of the general public, who had seen the news on social media like Instagram, filled the place.
There seemed to be more of them than fans.
The atmosphere was like a trendy restaurant featured on TV, attracting couples and groups of college students.
The soufflés chatted with warm smiles.
âAt first, I was a bit hesitant, but this isnât bad. It feels like Iâm incognito here.â
âRight?â
âItâs like goods have become a public commodity? Itâs actually quite nice.â
I thought I could blend in and cosplay as a regular person, but that was a vain hope.n/o/vel/b//in dot c//om
âThere, regular people donât use the term âincognitoââ¦â
As other fans giggled with âWeâve successfully gone incognito!â, a soufflé blinked in surprise.
The bystanders whispered among themselves.
âWow, look at those people. They must be fans.â
Anyone could tell they were fans by their glances at the members and their cheeks trembling with excitement.
Normally, fans would marvel at the presence of âregular peopleâ¦â, but here, the general public was fascinated by the âOh, those are NewBlack fans.â
On the other hand, the general public also murmured among themselves.
âBut they really are handsome. Itâs my first time seeing them in person.â
âI know, right? Their clothes are cute too. Look at Kim Junghyun. He looks like that guy from âHome Alone.â You know.â
âKevin?â
âNo, the bald thief.â
The rapper of NewBlackâs hat somehow reminded them of that thief.
âAchoo!â
The youngest, dressed like Kevin and wearing a bread hat, sneezed and his nose ran.
âHyung, I sneezed⦠snee⦠zedâ¦â
âHey, Jiji! Donât wipe it on your clothes!â
Bijoo, with a practiced hand, pulled a tissue from his coat pocket.
Meanwhile, Jung-hyun had been teasing the youngest, twirling his head around, pretending to sling snot.
âPffft!â
The leaderâs cheerful laughter set off a chain reaction, and even the watching managers burst into laughter.
The main vocalist, who had been sighing beside them, chirped rapidly.
âHeâs cute. Like a sparrow.â
âI used to think he was scary at first. But the more I look, he seems to be the cutest one there.â
âWasnât he the one with the button incident? Seo Rihyuk.â
Their names had become familiar, just like the members of Jusehan, from watching them on Mitube.
It felt like the familiarity of meeting a famous variety show star on TV.
âWow. The audacity to use Ha Seung-ju as a day laborer.â
Ha Seung-ju, famous as a music cafe MC, fit right in as a day laborer wearing work gloves.
It felt like a guest appearance.
For that reason, when the line dwindled and I faced the NewBlack leader, I almost blurted out âLong time no see.â
âHello!â
His bright smile momentarily left me speechless.
With gloved hands, the leader, along with the youngest, sparkled a âWelcome!â
âYouâve chosen the roasted chestnuts.â
âAn excellent choice indeed~ You know whatâs good~â
âAlright, shall we recite the chant?â
A couple closed their eyes and shouted the slogan.
âRoasted sweet potatoes, roasted chestnuts. New Black!â
The chant for the free tasting event.
The couple twisted their bodies in embarrassment, eliciting laughter from the crowd.
Woojoo, assisted by the staff, smiled as he filled envelopes with roasted chestnuts.
âYou did well. Embarrassment is fleeting, but the taste lingers on.â
ââ¦Thank you. I hope your album is a huge success!â
âEnjoy the roasted chestnuts and may your love last forever! And hey, donât run offâmake sure to enter your raffle ticket number!â
After the couple completed their entry and disappeared from view.
âPfft!â
The paper bag filled with roasted chestnuts had âRoasted Chestnuts, and New Blackâ written on it in noticeable, old-fashioned letters.
It was the same with other snacks.
The hardboard paper wrapped around greasy hotteok also bore the phrase âHotteok, and New Black.â
And not to forget the common phrase written on all, âSpecial Album Coming Soon.â
âGot the shot? Letâs post it.â
Posts about the âNew Black Bread Event!â were popping up on the social media of trend enthusiasts.
Already famous for their strong music presence, this made me curious enough to give their new album a listen.
âWhatâs going on here⦠Oh? Itâs New Black.â
âHey, letâs stand. Stand.â
As passersby continued to join, the companyâs parking lot buzzed with guests and onlookers.
The promotional event with New Black was in full swing.
âTwo tickets?â
High school boys bent backward, screaming at the top of their lungs for two raffle tickets.
âRoasted sweet potatooooes! Roasted chestnuuuuts!â
âHahaha!â
âNew Blaaaack!â
People holding their phones above their heads burst into laughter.
Ha Seung-ju, holding a decibel meter, and the members of New Black roared with laughter, enjoying the moment.
âWe need to take a commemorative photo. Come here.â
âOur Roasted Chestnut Boys, come here.â
The shy high school students and New Black members took selfies, making V-signs.
After the event ended.
Amidst the reporters capturing the excitement, the raffle results for 100 people were announced.
âAhhh!â
âWowwww!â
A mix of joy and disappointment filled the air with boisterous laughter.
The atmosphere was brimming with the excitement of the New Year.
Amidst the bustling conversations, the machine for making soufflé bread arrived.
âSo jealousâ¦â
Soufflé bread was the best-selling among the bread currently on the market.
Celebrities posted reviews on social media, and various bakeries launched similar bread using loopholes.
âThe people of our country really follow trends,â some criticized, indicating its popularity.
Even convenience store bread was said to be tasty, let alone the homemade ones.
âWow. That smellâ¦â
The peculiar scent of cinnamon was intoxicating.
Although free regular soufflé bread was distributed to those present, those who didnât win the raffle could only feel sad.
They could only envy those happily tasting the freshly baked soufflé bread.
âLook at their faces. It must be deliciousâ¦â
âExcuse me. You work here, right? Will there be another event like this?â
âItâs only human to have another one.â
As inquiries for additional events came in.
The members, their faces flushed from the biting cold, bowed deeply with their hands together.
âThank you so much for coming today!â
âAndâ¦â
Even without a microphone, the leaderâs voice was so powerful it reached every corner.
âAs you all might have seen, we are making a comeback with a special album this winter on January 11th!â
âWowww!â
âWeâd appreciate even the slightest interest, if not a lot of love.â
As the leader finished speaking and turned his head, the members nodded with bright smiles.
âSo! Before we part, shall we do it one more time? Roasted sweet potatoes, roasted chestnuts?â
âNew Blaaaack!â
âThank you! Weâve been New Black!â
As New Black left amidst applause, the remaining reporters pestered the staff for leftovers.
As the crowd dispersed, taking their soufflés with them, they huddled against the cold and spoke.
As I stepped out into the cold, a chill swept over me. âItâs freezing out here,â I muttered.
My friend nodded in agreement. âMakes you crave something hot, like a spicy broth.â
âI think itâs because I had something sweet earlier. Now Iâm in the mood for something salty.â
Around us, the local eateries bustled with life.
The restaurant owners, who had been complaining about the noise just moments ago, now wore smiles as bright as the morning sun.
âWow, look at the crowd today⦠Are they not making that bread again? Oh my! Welcome, customers!â
âPlease wait, weâre making space for you!â
The surrounding merchants, who had been watching with dull expressions, now beamed at us, saying, âWelcome back, NewBlack!â
However, there were those who looked down on this scene with disdain.
âWhatâs this? Are they doing this on purpose? Having a feast while someoneâs mourning?â
âThe headquarters is right over there.â
âUgh, itâs so irritating.â
âWe shouldâve checked it out. Itâs all over Facebook and Instagram, some event thatâs really trending.â
âSeriously, whatâs with these idols?â
The HBS variety department staff peered out the window, frustration brewing within them.
Behind them, the drama department staff returned from lunch, their hands holding freshly baked soufflé bread.
The anticipation for NewBlackâs upcoming album was palpable.
With each teaser for their new songs and music videos, the idol community was abuzz.
A unique album promotion befitting âNewBlackâ
A special album promotional event with NewBlack bread, âThis Winter is NewBlackâ
âD-4â to NewBlackâs comeback, connecting with fans through Y app live
Articles about the winter snack event and unique promotions were popping up everywhere.
Meanwhile, international communities of Hallyu and K-pop fans were also showing interest.
@Redondo_24
(A photo of actor Lee Gyeon-woo eating soufflé bread with coffee)
Korean Twitter friends, if you know what this is in Gyeon-wooâs hand, please tell me. Itâs said to be delicious.
Not only the social media of Hallyu stars like Lee Gyeon-woo and Kwak Si-hyun,
But also singers like Jang Sowon, Jo A-na, and groups like TNT were posting about this mysterious bread.
Korean fans could only laugh.
From their perspective, it must be really intriguing, lol.
If I saw Hollywood stars eating the same bread in every paparazzi shot, Iâd be dying of curiosity too.
I explained the origin and trend to my foreign Twitter friend, and they didnât believe me, calling me a liar, lol.
But there are some foreigners who insist itâs not a real soufflé.
Lucky our fandom name is cute⦠imagine if we were called âConcrete.â
Soul bread⦠Why do Koreans eat soul bread?
Curtain bread⦠Kyuho, get out.
As everyone enjoyed the reactions of these international fans, inserting their own fandoms into the mix,
The heightened interest in NewBlack due to the album promotion also led to some unpleasantness.
The new song previews sound mediocre, donât they?
The leader seems to have lost his touch.
I had high hopes for their winter song, but it seems like the carol is the end of it.
Why are they suddenly acting like artists? Theyâre still idols at heart.
At a time like this⦠they should be solidifying their fandom, not catching the artist bug.
Whatâs Lemon Entertainment thinking? Do they really believe they can succeed with just vocal tracks?
These were the negative comments that surfaced after a preview of the album tracks was released.
Itâs supposed to be the off-season in winter⦠Theyâre releasing a special album as fan service, how many times do I have to say it?!
I donât understand why people are hating on them for releasing a special album.
Do you think they donât know that? Theyâre just looking for something to criticize.
The rise in NewBlackâs popularity had emboldened the hidden antis to come forward, mainly attacking the special album.
Starting with criticism that idols who arenât singer-songwriters have caught the âartist bugâ too soon.
But according to the fansâ claims so far, shouldnât the next album hit around 200,000 initial sales?
Someone joked itâs like the Fibonacci sequence, lol. Roughly 80,000, 130,000, 210,000â¦
It was 70,000 to 120,000, so if theyâre at the rookie level now, they should hit 200,000.
Weâll see with this release, lol.
Are the journalists already lining up the music charts? Do they think itâs going to be easy?
Even before the album or music tracks were released, there was talk about the expected performance.
While the fans remained silent, others were setting benchmarks for NewBlackâs success, saying, âIf they donât hit this mark, itâs a failure.â
This time, without a dance performance,
And given the nature of a special album, which is more like a side story than the main plot, the expectation was that it would not perform as well as the regular album line.
The Soufflés were fiercely battling it out, yet due to the nature of the internet, where a hundred people read one post and one person writes a hundred, the detractors were gleefully writing endlessly.
âAh, Iâm getting heated.â
Anger surged, but it was just annoyance at the naysayers.
The Soufflés who had listened to the album were convinced.
ââ¦This is going to work.â
Being fans, they were listeners too, and the song struck a chord with them.
It was the same with âWind Flowerâ and âNine.â
Despite the surrounding clamor of drums and gongs, proclaiming, âItâs doomed! Definitely doomed!â the moment they heard the song, an involuntary clap echoed within them.
âThis time, itâs bound to succeed.â
Though not discussed, a common thought spread among the Soufflés.
D-Day.
The day of New Blackâs comeback showcase, broadcast live by K-Net, had finally arrived.
At the K-Net building in Sangam-dong, we finished our rehearsal and repeatedly clenched and unclenched our fists.
âWhew. Iâm nervousâ¦â
âI know, right? My heart is pounding so hard. Why does it feel like this?â
Huddled together, our heartbeats seemed to amplify each other.
âJunghyun, wrap your arm around our shoulders.â
âOkay.â
Junghyun, the tallest among us, did so, and his overwhelmingly strong and slow heartbeat seemed to calm ours.
âExcuse me, New Black. Sorry, but I need to get throughâ¦â
âOh! Sure!â
âThank you.â
A staff member bowed slightly as they passed between us.
With the live comeback showcase imminent, the set was abuzz with loud voices doing final checks.
The piercingly blue lights kept spinning from the ceiling, and the cozy winter café-themed set caught my eye.
As we stood with our managers, meticulously checking for any issues on set, Rihyuk asked,
âThey said about four to five hundred people would come, right?â
âYeah, about that many.â
âWell, considering the size, it would be hard for more to come.â
Compared to the âWind Flowerâ performance with two thousand or the âNineâ concert with five thousand, this was smaller.
But this time, there was something that surpassed those merits.
âThe thought of it being broadcast live makes me a bit nervous.â
âMe too. The idea of it being live is making me more anxious.â
It was a showcase being streamed on K-Netâs online channel on MiTube and broadcast on TV.
The fans who could be there were few, but unlike before, even those at home could watch the showcase.
And so could our international fans.
âGuys, letâs touch up our makeup and head back.â
âOkay.â
âThey said the fans will be entering soon, so we should go to the waiting room.â
Following Wonseokâs words, we walked down the corridor of the K-Net building.
âI thought Iâd be less nervous since itâs a special album, but guess not.â
âRight.â
Bijoo smiled wistfully.
âI thought I wouldnât be nervous now that Iâm 22, but it seems I still canât get used to it.â
âWhy 22?â
âYou debuted at 22, right? You looked so calm when the first album came out.â
âThought youâd be like that at 22?â
âDoesnât seem like itâ¦â
At Bijooâs words, we all burst into laughter.
Jiho chimed in with a chuckle.
âBut itâs strange. Thereâs only a two-year difference, and when Woojoo was Bijooâs age, he felt so much older.â
âHe really seemed like a grandpa.â
âAh, so itâs just the person whoâs old.â
Junghyunâs biting remark made the younger ones and me laugh.
âYou ungrateful lot.â
âWhat can we do? Thatâs just how we are.â
We joked around to ease the tension and did our final checks.
âItâs gotten a bit dull, hasnât it?â
âEveryone seems like young masters who are terrible at household chores,â I mused.
The calm nature of the song seemed to have subdued everyoneâs hairstyles a bit, settling into shades of dark or light brown.
Their outfits gave off the vibe of youthful travelers, fitting perfectly with the winter journey theme.
âAlright, letâs start heading up,â I announced.
It was 6:50 PM.
Fifty minutes had passed since the music video and song release, and we were heading backstage, with the showcase set to start at 7 PM.
The fansâ excited murmurs were already audible.
âWill it go well?â I wondered aloud.
One of the guys, particularly nervous as the main focus of this album, asked me.
âWill it go well? Please answer.â
âIt has to,â I replied confidently, holding the microphone.
âIf it doesnât, itâs on you,â I teased.
âWhat are you talking about? How would it be my fault?â he retorted.
âThatâs the spirit, Ryuk. If you approach the showcase with that confident mindset, youâll relax,â I encouraged him.
He laughed, relieved, and we patted his back in support.
Though he protested, he seemed to find some comfort in our words, quietly swallowing his nerves.
As we were stretching and taking deep breaths in place.
âThe live broadcast starts in 5!â
The floor director, headset on, signaled with five fingers as cheers erupted from beyond the stage.
Finally, it was 7 oâclock sharp.
The writerâs monitor backstage displayed the caption âHarmless to childrenâ along with the all-ages rating.
The VCR subtitles for [NewBlackXJangSoWon â Something] appeared.
Our collaboration song started playing, followed by four of our title tracks on the stage screens.
âWow!â
The cheers grew louder when Nineâs dance break from the KMA Awards played.
Then the second VCR started.
What does winter mean to NewBlack?
We took turns in the interview, and each time a face appeared, the fans cheered thunderously.
When it was time to explain the concept of this album.
Cheers erupted for the figure sitting cross-legged in a chair, exuding an air of haughty elegance.
If I were to define this album, Iâd call it youth. Thatâs the sentiment weâve captured.
We stifled our laughter silently as ears turned red on and off the TV.
Everyone has their own definition of youth. But if someone asks me what my youth was, Iâll answer without hesitation: NewBlack.
âOh no, that editâ¦â
Not just in my teens, but as I enter my twenties, this is the group Iâll dedicate all my time toâ¦
âThatâs a splice. No, itâs devilish editingâ¦â
Someone next to me started pacing, unsure whether it was the work of an angel or a demon from KNetâs editing.
Amidst the growing cheers of the fans.
âRyuk, itâs time for your solo intro on stage!â
âRyuk, good luââ
âAh!â
With a strange yelp, Ryuk dashed off, and we burst into laughter at his retreating figure.