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ââBecoming Juliaâ? Sony has made a move, letâs follow with 5 million.â âWhat about âA Good Womanâ? It seems to have Oscar potential, with Scarlett Johansson and Helen Hunt also having a decent box office appeal.â âI only know that not purchasing âLeaping Oceanâ will be regrettable.ââ¦
Despite the gradual start of the fall semester at various schools, the area around the Metro Toronto Convention Centre is even more in the spotlight than usual due to the arrival of the Toronto International Film Festival (TIFF), with media reporters and celebrities visible everywhere. Renowned media such as The Globe and Mail, Toronto Star, The New York Times, Los Angeles Times, and others all gathered in restaurants and coffee shops, conducting various interviews and photography, creating quite a buzz.
This yearâs TIFF features 328 films, divided into 16 sections such as âCanada Premieres, Discovery, Masters, Midnight Madness, Special Presentations,â and so on. But unlike the big three European film festivals in Berlin, Cannes, and Venice, TIFF is not primarily competition-oriented. In fact, it doesnât have a jury, and the festival only has one âPeopleâs Choice Awardâ, which is given to the best film of the festival as voted by the public. âCrouching Tiger, Hidden Dragonâ and last yearâs âThe Legend of Zatoichiâ have both been honored with this award.
Without awards ceremonies, TIFF attracts even more film distributors because TIFF is known for showing a multitude of films, including arthouse, independent, and quite a few impressive commercial films. Many films find distributors here and make their way to the big screens of North America, going on to either make a fortune at the box office or end up on the Oscar nomination list and award stage; or else they might be hastily pulled from screenings after a week. And without a doubt, out of the 328 films, there are definitely gems hidden among them!
Which filmâs distribution rights, North American theatrical distribution rights to negotiate and purchase? This is the topic that distributors are discussing. The opening film âBecoming Juliaâ, âA Good Womanâ adapted from Oscar Wildeâs âLady Windermereâs Fanâ, Kevin Spaceyâs self-written, directed and acted âLeaping Oceanâ⦠The Peopleâs Choice Award hot favorite âHotel Rwandaâ is not for sale, as producer United Artists & Lionâs Gate are showcasing it purely to boost its fame.
ââCrashâ, we must secure it.â It is already the second day of the opening, September 10, and the most anticipated films from the âSpecial Presentationsâ section are being released one after another. After watching âCrashâ, directed and written by Paul Haggis, Jon Feltheimer, partner and CEO of Lionâs Gate Films, immediately saw its potential.
âCrashâ was co-produced by six small production companies like Bullâs Eye Entertainment, Bob Yari Productions, DEJ Productions, and Blackfriars Bridge Films with an investment of 6.5 million US dollars. The 51-year-old Paul Haggis is a well-known television screenwriter, who started transitioning to film scriptwriting after 2000. His current works include the yet-to-be-released âMillion Dollar Babyâ and âCrashâ, the former is already scheduled for release on December 15 this year; while the latterâs distribution rights are still vacant.
Although Paul Haggis is well-known for his television work, and âCrashâsâ superb script also attracted various stars, including Matt Dillon and Thandiwe Newton to join the cast. To participate, Sandra Bullock even paid for her flight ticket to the set out of her own pocket. However, the initial budget of 6 million, the cost-saving measures like using Haggisâs own house and car for some scenes, and the lack of a distributor up to this point⦠all these highlight its somewhat awkward position.
It also provided an opportunity for Lionâs Gate. Is it an opportunity? First of all, it has great potential to make an impact at the Oscars and other awards, with social issues like racial discrimination being a very good topic. Donât forget, âMillion Dollar Babyâ received overwhelming praise in its screenings. If it can be nominated for a major award, or even win, âCrashâsâ global box office wonât be less than 30 million. Is it really so? Thinking about all this, in a corner of the convention centerâs coffee shop, Jon Feltheimer speaks steadily, âTheatrical and DVD distribution rights, letâs start the bidding at 2 million.â
â2 million probably wonât be enough to secure it. Miramax is also interested, andâ¦â Tom Ortenberg, with a cup of coffee steaming in front of him, had a very stern expression and no mood to enjoy his coffee, said: âNow the fear is that Wang Yang might be interested.â
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In recent years, Lionsgate has been constantly outmaneuvered by Firefly, repeatedly failing in the competition to acquire films, and the few successes often performed poorly. To avoid sparking bidding wars, the shrewd Firefly often played coy during acquisitions, pretending to lose interest on several occasions, causing rivals to overpay massively. They would sometimes spend over a hundred million dollars on a movie out of âaffection,â without promoting or screening it, simply to increase their libraryâs volume by releasing it on DVD; of course, they also made unprofitable deals, but under the long tail theory, these turned into âbaiting small fish with a long line.â All of this made it difficult to discern where their gold mines were.
At the mention of Young-Wang, Jon Fildymerâs face changed, and he involuntarily took a deep breath, âIf heâs interested, that would be⦠terrible.â Was it possible to intercept Fireflyâs acquisition team and prevent them from watching âCrashâ? Such a weird and childish idea crossed his mind, and Jon Fildymer laughed at himself, then said firmly, âAll we can do is wait and see how things unfold, but Tom, you should know, I am very determined this time.â
He sipped his coffee, excitement on his middle-aged face: ââCrashâ has a very strong narrative. Itâs the kind of film that could go wide in its opening weekend. With good upfront publicity, it could become like âFahrenheit 9/11.â
âFahrenheit 9/11â is now in its 11th week, grossing 110 million in North American box office and nearly 200 million worldwide. It was Lionsgateâs most beautiful victory since âParanormal Activity,â and maybe âCrashâ would be the third. Tom Odengberg nodded, his determination was strong too, and the success of âFahrenheit 9/11â was enough to justify their actions to the board. If an old friend came along, they would see about it!n/ô/vel/b//in dot c//om
âYang, are you at the Toronto film festival right now? I recommend you go see âCrash,â because the script is just too good. If itâs a good movie, you definitely canât miss it!â
The excited voice from Sydney, Australia, came through the phone. Heath Ledger had once discussed joining the cast of âCrashâ for the role of âHanson,â who was later played by Ryan Phillippe. âNo way, weâre about to buy the distribution rights.â Wang Yang pocketed his phone, took the Jessica by the hand who was beside him, and headed to a screening room at the convention center: âLetâs go watch âCrashâ!â Jessica blinked curiously, âIs Firefly planning to buy it?â Wang Yang nodded, âWeâve decided on it a long time ago.ââ¦
âFirefly Films joins the bidding race for âCrashâ distribution rights, rumored to have bid 4 million.â â Reuters.
âWhat!? 4 millionâ¦â Hearing this news, Jon Fildymer immediately furrowed his brow, the old friend was still showing up, which was not at all surprising. How could the magical Yang not recognize the potential of âCrashâ? The good news and bad news â the good news was that âCrashâ might be even better than previous evaluations; the bad one was that it might be difficult for it to enter Lionsgateâs film library now. The starting bid was 4 million! Coming back to his senses, Jon Fildymer couldnât help but curse, âDamn it! That kid is getting too excessiveâ¦â
4 million was almost the limit for Lionsgate without competition from Firefly, and now Lionsgateâs finish line was Fireflyâs starting block. This was trouble. Although they were indeed very determined, their opponent was the crazy and magical Yang â and one who had just made a splash in the IT world at that. Was his money getting anxious? Were they going to lose âCrashâ just like that? Jon Fildymerâs scalp suddenly tingled, No! âCrashâ definitely had enormous potential! He pondered for a moment, and then told Odengberg, âLetâs raise our bid to 4.5 million.â
ââCrashâ distribution rights competition heats up, multiple renowned distributors engage in the game.â â Toronto Star.
As soon as Firefly Films announced a bid of 4 million, Lionsgate responded with 4.5 million. Now with the âMagical Yang seal of approval,â Miramax confidently offered 5 million, Sony Classics followed suit with 6 million⦠Then Firefly Films made a second bid, 8 million. âHow much?â âWhat did Magical Yang say?â As Don Cheadle, the one communicating with Firefly, hung up the phone with a stunned look, the other producers â Robert Moresco, Bob Yari, Paul Haggis â all asked at once. Cheadle slowly started smiling, âHe said, no matter what, Firefly Films will distribute âCrash,â 8 million.â
âHeâs a black hole!â âItâs infuriating!â According to gossip media, the Weinstein brothers of Miramax Films lashed out at Firefly in a café after learning the latest price, cursing Wang Yang furiously. A reporter nearby overheard it clearly and even snapped a photo.
Indeed, itâs no wonder the Weinstein brothers were so enraged. Ever since their relationship with Disney CEO Michael Eisner had soured, theyâd been harboring plenty of frustration. Despite still being able to produce and distribute hits like âChicago,â âCold Mountain,â and âKill Bill,â Disney was blocking their plans to expand the company and make more big-budget films; Disney also rejected their proposal to join the bidding for âArtisan Entertainment,â resulting in Firefly, backed by ample funding, beating Lionsgate to acquire what has become an increasingly enviable film library. Previously, Disney had also killed Miramaxâs plan to invest in âThe Lord of the Ringsâ trilogy, and this year, Michael Eisner prohibited them from producing and distributing âFahrenheit 9/11,â leaving Lionsgate the last one laughingâ¦
Now! The $8 million surpassed Disneyâs licensing price for âCrashâ by a large margin, meaning Miramax would be bowing out of the bidding. After venting their anger with a few choice words, the Weinstein brothers also firmed up their resolve to break free from Disney and start their own independent film company!
Thus, Wang Yang earned yet another moniker in the industry from the Weinstein brothers, the âBlack Hole,â with no one knowing what its mass limit is or just how crazy it could get.
âYang, you know how the media loves to exaggerate. âCrashâ is a fantastic film, and we had to back out. I couldnât help but let out a sigh, and it turned into cursing, ha ha! I hope you wonât take it to heart,â the Weinsteins, ever sociable, knew how to proceed, calling Wang Yang personally to explain things, especially since they were determined to start an independent film company and more than ever needed to maintain good relations with independent filmmakers, given that competitors can become collaborators at any time.
Wang Yang, of course, didnât mind the minor incident, and responded to the Weinstein brothers with a laugh, âI understand, itâs no big deal. I do indeed resemble a black hole sometimes, especially when my wife prepares a feast.â
âHello, Mr. Chow, Iâm so delighted to meet you, I absolutely love your movies!â The Toronto Film Festival was already into its sixth day, and on September 14th, dozens more films premiered, including the Hong Kong movie âKung Fu Hustle.â Wang Yang, accompanying Jessica and the Firefly film crew, arrived outside the premiere hall for âKung Fu Hustle,â where he happily shook hands and introduced himself to Stephen Chow, dressed in a white kung fu outfit. Jessica watched him with a smile, fully aware of his genuine fondness for Stephen Chowâs films, having dragged her to watch DVDs of âGod of Cookeryâ and âShaolin Soccer,â among others.
âPleased to meet you! Thank you, thank you very much!â Stephen Chowâs face broke into his signature hearty laugh, appearing equally thrilled, âMr. Wang, everyone says that. I really enjoy your movies too, you make them so well.â
After introductions, Wang Yang seemed to already be quite familiar, asking Stephen a bit accusatorily, âWhy didnât you ask us to invest? Tell me honestly!â He said a sentence in awkward Cantonese, laughing, âWhen will we have an opportunity next time?â Stephen Chow was slightly taken aback, âUh.â Wang Yang continued half-seriously, half-jokingly, âIâve always had an idea, what if we put you and Jim Carrey together in the same comedy? The two funniest guys, what do you think?â Stephen hesitated and uttered another âUh,â and Wang Yang already said, âThink about it! I have a plan.â
Although Miramax had only garnered a US box office of $489,000 from the North American release of âShaolin Soccerâ this year, âKung Fu Hustleâ already had a distributor since its production budget of $20 million US dollars included contributions from names like Huayi Brothers, Beijing Film Studio, Star Overseas, and the mainstay, Columbia Pictures. Its North American distribution rights naturally fell into the hands of Sony Classics. Firefly inquired about the possibility of Columbia relinquishing the distribution rights, but was met with a flat rejection: âAbsolutely not possible.â
If Miramax had asked, there might have been a possibility; when Firefly asked, there was none.
âJust got the news, Lionsgateâs bid reached $8.5 million.â The packed theater erupted in laughter from time to time, as many local Chinese film enthusiasts in Toronto came to show their support, and it seemed that âKung Fu Hustleâ had the charm to make North American audiences laugh. On the big screen, the landlady chased Stephen Chow, and amidst the laughter, Mark Slant whispered to Wang Yang, who was laughing uncontrollably in the front row, that Miramax had dropped out while Lionsgate, Sony Classics, Fox Searchlight, Focus Features, and Summit Entertainment were still on the track.
By now, all companies in talks had almost promised to provide strong marketing and a wide release for âCrashâ. In fact, without promises, the producers such as Bullâs Eye were quite at ease; would they really pay $8.5 million just to keep it in storage? However, there was a disagreement about the release date, whether to release it at the end of this year to aim for the 2005 Oscars, or next year for the 2006 Oscars. Lionsgate preferred next year; Firefly favored this year.
It was not a preference but a certainty, as Wang Yang and Firefly Films were 100% committed to acquiring âCrash.â Business came second; the most important thing was to schedule its release for this year, to be a disruptor at the 77th Academy Awards in 2005, not the 78th. Though the path for âMr. Hughes 2â at the Oscars wasnât clear, and it would be a victory just to get several nominations, Wang Yang was very aware of the âBest Pictureâ potential of âCrash.â
Perhaps âCrashâ was too good; or perhaps the Academy voters were still not ready to award Best Picture to a homosexual film. With or without âCrash,â âMunichâ was there; anyway, âBrokeback Mountainâ had a regretful outcome at the 78th Oscars. Regardless, Wang Yang wanted to try and change the unseen trajectory; as for the uncertain fate of âFirefly,â he didnât have much to consider, his only luxury was hoping that it was a successful film, a classic.
âAdd it on, letâs not dilly-dally, hahaha!â Wang Yang was saying when he suddenly burst into another fit of laughter, even Jessica glanced at him, ready to give it a try, thinking his laughter was too exaggerated! But she couldnât laugh to that extent. Despite the laughter, Wang Yang did not forget about âCrash,â telling Mark Slant, âBut I think itâs time to change the strategy. Letâs make a high bid to buy it outright, like $15 million, $20 million!â Mark Slant shrugged knowingly.
âIsnât that a bit much?â Jessica also overheard him and couldnât help but lean in curiously to ask. The production budget for âCrashâ was only $6.5 million, and $9 million for distribution was already a miraculously high price. She knew the typical range should be around $4 million. Jessica didnât doubt his and Fireflyâs acumen in film acquisition, she was just a bit wistful, following him for so long she had seen casual investments of tens or hundreds of millions, almost making her forget the frugality she had learned from reading magazines, books, and from her mother, unimaginable.
Wang Yang finally stopped laughing and shook his head, âNo, itâs really good, definitely worth the price, hahaha⦠just hope no one bids a hundred million and steals it from Firefly!â Jessica looked innocently surprised as if she had messed up the household accounts, âIâm sure, there isnât.â
A hundred million? No one was even following at ten million. Once the news of Firefly Filmsâ bid of $9 million plus a bonus, and a $20 million buyout option was out, Jon Fildheimer could only swear, âBlack hole,â and drop out, resolute to properly package and promote âHotel Rwandaâ! He was already a bit scared that Firefly Films would suddenly back out and play everyone for fools, leaving Lionsgate to pay the $8.5 million acquisition fee.
Almost everyone felt that Fireflyâs bid was too high, âCrashâ was critically acclaimed, but it wasnât even leading the TIFF Peopleâs Choice Award; the audience preferred âHotel Rwanda,â âBecoming Julia.â
The general media and fans thought about it and came up with a plausible explanation: Wang Yang had just made a fortune in the IT industry and was now playing Santa Claus in advance. (