The representatives of Gugu Sports have already set off for Dortmund to establish a closer partnership.
Not only them, but several major domestic companies are also vying to purchase advertising space around Dortmund's stadium...
Of course, when it comes to advertising, Chinese companies are truly dominant!
The stadium's advertising boards were quickly monopolized by Chinese companies.
These included ima Electric Vehicles, Alipay, Hisense TVs, and Vivo phones...
Dortmund now fully understands Ye Chen's influence in China, especially with the addition of their new signing, Wang Chu...
Dortmund seems poised to become the most popular club in China!
Gugu Sports spent â¬500,000 to secure the broadcasting rights for three friendly matches, which also included exclusive interviews with Ye Chen and Wang Chu.
Both Ye Chen and Wang Chu received payments for the interviews â â¬50,000 for Ye Chen and â¬30,000 for Wang Chu.
Of course, they had the right to decline, but there was no reason to refuse easy money...
In the media room at Dortmund's training ground, Gugu Sports staff had set up their equipment. Today's interviewer was Wang Tao, who had just signed with Gugu Sports!
Wang Tao had arrived in Dortmund ahead of time, coinciding with an away match in the German Cup.
However, to his surprise, Ye Chen wasn't keen on accepting his interview...
Wang Tao originally hoped to visit Ye Chen's home to see the footballs he had collected from his many matches, but unfortunately, that wasn't happening!
Nonetheless, Wang Tao's success had its reasons â his persistence and dedication to his work.
During his time in Germany, Wang Tao didn't sit idle. He visited and filmed extensively, clearly recognizing Ye Chen's rising popularity in Dortmund.
To put it simply, if you randomly asked any fan about Ye Chen, they would immediately break into the "Song of Ye Chen"!
Initially, passersby were reluctant to accept Wang Tao's interview. But once he revealed he was from China, their expressions shifted faster than a Sichuan opera face change.
Additionally, Coca-Cola's Ice Dew advertisements had flooded the streets of Dortmund!
This is the power of international brands!
With such overwhelming advertising, more people became aware of Ice Dew, recognizing it as the preferred drink of football players.
What does this signify?
First, it emphasizes health.
Second, its affordable price and eco-friendly image quickly opened up the German market!
Adidas, seeing Ye Chen's success with Coca-Cola, gritted their teeth and signed him for a hefty sum.
During the winter break, Ye Chen would meet with Adidas designers to create his first pair of signature football boots.
Adidas had even decided on the series name â The Chinese Dragon Series!
For Chinese people, dragons hold a special significance.
And Ye Chen, making waves in European football, was truly a dragon among men!
The concept fit perfectly, and creativity flowed naturally...
Wang Tao's experiences in Germany over the past few days deepened his respect for Ye Chen.
Ye Chen had single-handedly changed Dortmund's perception of Chinese people!
"Ye Chen, Wang Chu, hello, I'm Wang Tao!"
In the media room, Ye Chen and Wang Chu arrived together, accompanied by Mane and De Bruyne.
De Bruyne had just said goodbye to his parents and had no intention of returning to Belgium. The travel costs aside, it was tiring. Staying in Dortmund to train seemed like a better option to earn a spot in the first team.
As for Mane... he was genuinely broke! He had received a â¬50,000 signing bonus from Dortmund, but the money was immediately sent to his family.
Mane had eight younger siblings to care for, and he had lost his father at a young age, growing up in his uncle's household.
Now that he was earning, sending money home was his first priority...
Ye Chen smiled, "Hello, Brother Tao!"
"Hello, Brother Tao!" Wang Chu greeted with a smile.
"Let me introduce you. This is Belgium's national player, De Bruyne, and this is Mane!"
Wang Tao smiled and shook hands with them.
However, his enthusiasm was noticeably lower.
Understandably so â how could he have known that the young De Bruyne would one day become the world's best midfielder, and Mane the Asian Footballer of the Year...
The interview began quickly, and De Bruyne and Mane slipped away after watching for a while.
After all, the interview was in Chinese, and they couldn't understand a word.
They figured it was better to warm up for training!
Ye Chen and Wang Chu sat together, answering Wang Tao's questions.
"First of all, congratulations, Ye Chen, on your outstanding performance in the Bundesliga, breaking multiple records and setting two Guinness World Records!"
"Thank you!" Ye Chen replied politely.
"What are your goals for the second half of the season?"
"To win the Bundesliga Golden Boot and help the team win the championship. As for personal honors, I'll let fate decide," Ye Chen said calmly.
"Have you thought about winning Bundesliga Player of the Year?"
"Of course, but the competition is fierce. It depends on my overall performance."
"Did Wang Chu join Dortmund based on your recommendation?"
"Yes. The coach said the team needed a playmaker, and I immediately thought of Wang Chu from Metz! Of course, Dortmund conducted thorough evaluations, and Wang Chu's abilities earned him the transfer." Ye Chen smiled.
Talent is rare, but those who recognize talent are rarer.
Ye Chen wanted to be that person, but Wang Chu's performance would ultimately determine the outcome.
Hopefully, he wouldn't let Ye Chen down.
"Wang Chu, how do you feel about joining Dortmund?"
Wang Chu smiled, "I was let go by Metz, so being chosen by Dortmund felt like light in the darkness. Ye Chen was the one who lit that lamp. His guidance brought me here!"
"Ye Chen? But aren't you older than him?" Wang Tao asked curiously.
"I am older, but Ye Chen is very mature. I called him 'Brother Chen' the first time we met, and it stuck!" Wang Chu laughed.
In football, skill reigns supreme.
Age is just a number.
(Meanwhile, Mbappe quietly liked the post.)
"I have a video here from young fans in China for you, Ye Chen. Would you like to watch it?"
"Sure!" Ye Chen nodded.
On the screen appeared young, innocent faces.
"Congratulations, Brother Ye Chen, on breaking the Guinness World Record! You're the best player in the world!" A chubby kid jumped excitedly.
A little girl, about three or four, said sweetly, "Hello Brother Ye Chen, I'm your fan! You're amazing!"
"You're my inspiration..."
"I really like you! Will you return to China to play?"
"Brother Ye Chen, I want to take a picture with you!"
"I love you! You're the best!"
Finally, a 20-year-old young man wearing Ye Chen's No. 16 jersey appeared, smiling brightly.
"Hello, Ye God, I'm Wu Lei! You're now the role model for countless Chinese players. One day, I'll play in Europe like you! Can you give me some encouragement?"
Brother Lei?
Ye Chen paused, then smiled brightly.
"Wu Lei, keep working hard! I believe you have what it takes to succeed in the top five leagues!"